M+E Daily

Gracenote, the content solutions pillar of Nielsen, returned last week to IBC, the international forum for the content creation, management, and delivery community where the topic of connecting viewers to entertainment was in the spotlight. There, the leading global entertainment metadata and content ID provider engaged with the industry through an interactive panel alongside customer Liberty Global, an executive round-table discussion and meetings with key clients, media, and analysts to demonstrate the power of metadata.

In an IBC Showcase session titled “Putting Multi-Service Discovery at the Centre of the Viewer Experience,” executives from Gracenote, Liberty Global and nScreen Media discussed unifying OTT and broadcast video through universal content search connecting viewers to the entertainment they’ll enjoy most. The panellists delved into how Liberty Global’s innovative Horizon 4 platform effectively leverages Gracenote metadata and connected IDs to break down walls between programming and deliver seamless viewing experiences in multiple European regions.

During an off-site roundtable and breakfast, a diverse group of executives brought together by Gracenote engaged in open conversation on the pain points experienced by both video distributors and platforms as well as solutions designed to help alleviate them. The discussion between representatives of leading companies helped all stakeholders see the world through the eyes of their partners and open new working opportunities.

Throughout the four-day conference, the Gracenote booth in the Content Everywhere hall was abuzz with activity.

Product and commercial executives took full advantage of opportunities to meet face-to-face with customers and partners from around the world as well as industry media and analysts. An array of displays were lit up with demos of new Gracenote solutions developed to help content distributors, owners and media companies deliver personalised user experiences, realise maximum value of content and streamline metadata management.

“With the global content community coming together in-person at IBC after several years of hiatus, the atmosphere in Amsterdam was electric last week,” said Simon Adams, chief product officer for Gracenote. “The activity level at the conference was off the meter as was interest in the newly launched Gracenote ID Distribution System platform, metadata solutions from our Advanced Discovery and Content Analytics product suites and integrations with key partners at the Gracenote booth. We look forward to carrying the momentum from our IBC meetings with customers, prospects, and media from more than 20 countries on four continents forward to 2023 and beyond.”

Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors, and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music, and sports they love while delivering powerful content analytics making complex business decisions simpler.