M+E Daily

EIDR APM Begins to Take Shape at Nov. 15 British HITS

On Nov. 15, the Hollywood Innovation & Transformation Summit (HITS) debuts to a new audience in London, bringing together hundreds of senior studio and vendor technology leaders for the latest reality check on the key trends that are transforming the way the industry’s content is being produced, distributed, and consumed.

And attendees will be treated to two events in one, with the EIDR Annual Participant Meeting (APM) being held live in-person at British HITS, and virtually in the MESAverse, MESA’s virtual work environment for its members and communities.

“What is the Cloud Localisation Blueprint (and Why does it Matter?)” will see Hollie Choi, executive director for EIDR, and Rob Delf, CEO of Fabric, discuss this new endeavor, launched during IBC’s Accelerator Program in September, and involving 10-plus companies across the localization supply chain. The CLB pioneers a streamlined, cloud-based workflow approach to increase efficiencies and transparency among the participants.

Often described as “spaghetti-like” the process of content localization lacks visibility, and with the vast number of vendors, studios, and service providers involved, it is ripe for innovation, transformation, and disruption.

The CLB is the catalyst for changing how partners engage and interact along this chain with the help of automation and transparency.

That panel will be followed by “Behind the Scenes: The Technology of the CLB.” This session takes a quick tour of the companies and technology behind the Cloud Localisation Blueprint, with an emphasis on automation, scalability, and collaboration. From the cloud backbone to the tools that drive efficiencies, the session will highlight the most important aspects and innovations that can transform the industry approach.

In “Introducing the EIDR Board of Directors,” attendees will hear both from and about the latest executives leading EIDR and its mission of being the single source of truth for entertainment content. Whether episodic or feature, streamed, web or other distribution method, it needs an EIDR to ensure the content moves efficiently through multiple technology systems on its way to the consumer.

This session discusses the future vision for EIDR that is wrapped up in a single concept: added value.

Through EIDR’s Registry the organization is designing a future to add value to members, to the industry, to workflows and to future members. EIDR is evolving in many ways: technically, conceptually and through adoption and the next iteration is exciting. In this closing conversation, you’ll learn more about where EIDR’s headed.

The most recent EIDR APM event saw presentations on the quest for identifier interoperability, the benefits of EIDR-enabled broadcast automation, advances in natural triggers to automate EIDR registrations, and the debut of a new working group to address catalogue challenges when companies merge.

The British Hollywood Innovation & Transformation Summit and EIDR Annual Participant Meeting is programmed under the guidance of the content advisors of the Hollywood IT Society and is produced by MESA and the Hollywood IT Society (HITS).

The event is sponsored by Whip Media, GeoComply, Perforce, Signiant and EIDR.

To register for the event, click here. To find out more about upcoming MESA events or to get involved as a sponsor contact [email protected].