M+E Daily

Virtual Production, ‘Green Streaming’ on Tap at British HITS

Attendees of the 15th Nov British Hollywood Innovation & Transformation Summit (HITS) event in London will be treated to a full day of unique programming, including two topics that have been top of mind in the industry: virtual production and the environmental impacts of the streaming boon.

The presentation “Virtual Production – An Industry Analyst Perspective” will have Chris Evans, head of pro video for Futuresource Consulting, tackle how virtual production has exploded on the scene during and post-pandemic. If nothing else the pandemic has taught us that a huge amount can be achieved remotely, and that technological change can happen at breakneck speed when it needs to.

However, for virtual production to continue its growth trajectory there is a massive learning curve the industry needs to climb. Evans will share the key trends and developments which are taking place in the industry right now and the future roadmap.

Later in the programme, “Green Streams – The Green Mile is More of a Marathon,” presented by Dom Robinson, founder of Greening of Streaming, will look at the energy impacts of the streaming boon. Each week seems to see the roll-out of more streaming services across the globe, with consumers insatiable appetite for content leading to more conversations around sustainability and the impact on energy consumption. With the myriad of services on offer and the number of players involved the industry needs to look at best practices to encourage a more efficient use of energy across the entertainment supply chain.

The British Hollywood Innovation & Transformation Summit, being held in conjunction with the EIDR Annual Participant Meeting, is sponsored by Whip Media, GeoComply, Perforce, Signiant, and EIDR, and is programmed under the guidance of the content advisors of the Hollywood IT Society and is produced by MESA and the Hollywood IT Society (HITS).

To register for the event, click here. To find out more about upcoming MESA events or to get involved as a sponsor contact [email protected].