M+E Europe
Whip Media: Netflix’s ‘Wednesday’ to Debut Strong
Story Highlights
Netflix’s “Wednesday” will have one of the strongest series launches of the past three years, with the series enjoying a larger pre-debut following than Netflix hits like “Squid Game,” “The Sandman” and “Dahmer,” according to new viewer anticipation data from Whip Media.
The series, based on the “Addams Family” character, is also on track to perform extremely well with younger viewers – which is another great sign for Netflix, as it looks to attract advertisers to its new ad-supported tier.
These findings are featured in the Whip Media whitepaper ““When Followers Are Leaders: Pre-Launch Follower Data Points to Strong Premiere for Netflix’s Wednesday,” covering November streaming data points.
You can access the full paper – “When Followers Are Leaders: Pre-Launch Follower Data Points to Strong Premiere for Netflix’s Wednesday.”
Twenty-eight days before its debut, “Wednesday” had more than 50,000 followers in the TV Time app, among the top two percent of Netflix original series since January 2019.
And at 14 days pre-launch, it had more than 60,000 followers, just ahead of what “The Sandman” had at that point.
Whip Media expects “Wednesday” will have one of the stronger Netflix Originals premieres in recent years, likely on par with that of “The Sandman.”
“Wednesday” is tracking ahead of several other popular Netflix series, including “Squid Game” and “The Umbrella Academy,” in terms of fan anticipation heading into its release.
The composition of “Wednesday’s” followers indicate that it will have a younger audience skew than that of the average Netflix original (includes movies).
This will take on added importance as Netflix’s new ad-supported tier takes root as many advertisers prize younger viewers.
