M+E Daily
BB Media: Netflix Leads Content Production, Distribution In Asia
Story Highlights
A new analysis by media and entertainment data firm BB Media, monitoring 662 platforms with a total of 392,848 unique titles, found that Netflix is tops with the most produced titles in 2022.
The top three streaming platforms with the largest catalog in Asia are KT (44,818 titles), followed by Rakuten TV (38,318 titles) and Naver (38,222 titles). All these streaming services have more movies than series in their libraries and have most of their titles under a transactional model.
When analysing the Asian market situation so far in 2022 the report found that Netflix, Studio Dragon, and Omens Studios are the production companies that have produced the most titles this year. The tendency of this market is to produce more series than movies with drama, action, and animation as the predominant genres. Netflix is not only the company that produces the most content on the continent, but also the one that distributes the most, followed by The Walt Disney Co. and Warner Bros Discovery.
Japan is among the countries with the greatest number of titles in the region. Regarding Japanese consumption and their point of view, the most remembered titles from the second quarter of this year are Top Gun: Maverick and Minions: The Rise of Gru. Furthermore, the main reasons why Japanese people watch content from streaming services is because of the availability, meaning they can watch them anytime (72 percent) and anywhere (55 percent).
The Asian market is constantly growing, being currently the third continent with the largest amount of content, preceded by Americas and Europe.
