Games/Interactive

Veritone will power select voices and animated assets for newly-launched Cameo Kids, where parents and loved ones can book personalised Cameo videos for kids from their favourite family entertainment stars, beginning with Moonbug Entertainment’s most popular global kids’ franchises, Blippi and CoComelon.

Cameo Kids launched in partnership with Candle Media, the next-generation media company, which last year acquired Moonbug, the world’s largest digitally native kids’ entertainment company.

Leveraging the multi-award winning Veritone Voice, Cameo Kids provides brands and IP owners with next level personalisation for its customers, with the opportunity to now enhance videos at volume and scale with Veritone’s AI-voice platform for personalised birthday, holiday and inspirational messages. New Veritone-powered voices will initially include those from Moonbug – Blippi, and CoComelon’s JJ, Cody, Cece and Nina – as well as an animated Santa Claus powered by Mindshow.

“AI voice is a game-changer for children’s entertainment, providing an enabling and extending technology for content owners. In fact, without AI voice, scaling these personalised messages would not be possible,” shared Veritone President Ryan Steelberg. “We’re thrilled to work with market-leading Cameo to bring new opportunities to IP owners and delight fans through videos from their favourite characters. Future possibilities are extensive and we’re excited to continue working together to enhance the fan experience.”

Veritone’s AI voice capabilities enable greater scale by removing the need to manually record each Cameo message, while retaining authenticity of the celebrity, character or brand. This provides IP owners with another way to connect with fans, while diversifying their revenue streams and upholding brand safety standards. In addition to providing Cameo with the AI voices, Veritone also built an asset assembly engine, which can compile multiple layers of visual assets, music and synthetic voice as a result of user engaged selections – all time-correlated and within a matter of minutes. Veritone utilises proprietary machine learning on its aiWARE platform to synchronise voice, personalisation and video for an all-in-one solution to deliver the customised greetings.

“With Cameo Kids, we can seamlessly onboard new animated characters from IP partners and reach an entirely new family audience — making magical moments possible from their favourite animated stars,” said Steven Galanis, Cameo Co-Founder and CEO. “Veritone has been instrumental in bringing this to life by enabling the AI voices for select characters alongside the visual asset coordination.”

Cameo Kids marks Cameo’s first big investment in family entertainment. External APIs, quality control tools, content moderation and a dynamic booking allow existing and future IP partners to seamlessly onboard and manage animated Cameo Kids characters. The new destination aims to unlock a brand-new audience with unlimited product applications and in turn IP partners gain a new platform to offer exclusive, personalised content for the very first time, delighting and growing their fanbases.