M+E Europe

EIDR’s Choi ‘Humbled’ to Mentor for Knowledge Circles for Impact Programme

Hollie Choi, managing director of the Entertainment Identifier Registry (EIDR), is one of more than a half dozen industry leaders who has volunteered their time to become a mentor for the Women in Technology Hollywood’s (WiTH) Knowledge Circles for Impact project, which offers mentorship “circles” in data science, design and product, emerging technology, cybersecurity, and women in leadership.

Choi’s mentorship circle, “Media Metadata,” will explore EIDR, the industry-curated public registry of media assets, and how its importance has grown in the industry. Those involved in Choi’s mentorship will learn about job opportunities that are data/tech driven and what’s needed to excel in the field.

“I am both thrilled and humbled to have the opportunity to mentor and guide women through the Women in Tech Hollywood Knowledge Circles for Impact (KC4I) program,” Choi said. “My goal is to provide my mentees with the tools and knowledge they need to excel in the field of media metadata and become the next generation of leaders in the industry.”

WiTH designed the popular mentorship programme to support and inspire women in the industry, and offer valuable career guidance, unparalleled industry insights, and a supportive community through peer groups and executive mentors. This mentorship programme is considered particularly crucial as the challenges of the past few years have had a disproportionate impact on women, and even more so on women from diverse backgrounds.

Choi joins leaders from Amazon Studios, Google, Oculus Studios at Meta, Endeavor, Lionsgate, and former executives at Disney and MGM in becoming mentors for the program. The Knowledge Circles for Impact program will officially launch with an opening ceremony on March 16 at 5 p.m. PT. The programme runs for five months with periodic meetings held to facilitate the program’s purpose of learning and growth. Each group can determine the frequency and length of each meeting with a minimum average of one hour per month.

To apply for the program, with a deadline of Feb. 28, click here. To connect with KC4i on LinkedIn click here.