M+E Europe

Importance of Diversity, New Solutions Discussed at ITS Localisation

The need for diversity behind the camera and the introduction of a new video age rating solution are just a couple of the highlights awaiting attendees of the 28 Feb. Innovation and Transformation Summit (ITS): Localisation in London.

“Diversity Behind the Camera is Just as Important as in Front of it” will feature Carlo Decianti, head of sales for Plint, and Anneke Beukman and Franky Rampen, co-founders of Voiceconsult, as they talk about their experiences and how they are working to ensure greater diversity and to preserve authenticity. Diversity is rightly centre stage when content creators think about the characters being portrayed on screen.

But what about behind the camera, surely diversity here is just as important? Diversity is not just about the voice actor who portrays that character it is also about the language that is used and the way a scene is directed or subtitled. Script writers, directors and casting crew all have a key role to play in ensuring greater diversity in localised content.

And in “Sleek, Smart, and Streamlined: Introducing the Next-Gen Video Classifier,” Matthew Blakemore, head of product for the British Board of Film Classification, we’ll get a preview of a new revolutionary video age rating solution.

The technology will offer a sophisticated, cost-effective approach to predicting recognised and trusted age ratings across multiple territories, taking cultural differences into account. The solution will increase the scalability of best practice, trusted, recognised age ratings, and support the role of local regulators. This positive step for video safety will be discussed.

This Innovation and Transformation Summit focuses exclusively on the localisation business in media and entertainment and will feature subject matter experts, academics, content creators, and their service provider partners for conference sessions discussing the latest trends in software, hardware, products, and people that drive global content workflows and distribution mechanisms.

The event will be held at the Royal Garden Hotel, 2-24 Kensington High Street, London W8 4PT, as well as online in the MESAVerse, MESA’s virtual work environment for its members and communities.

To register, click here.

The Innovation and Transformation Summit: Localisation is sponsored by AppTek, Signiant, EIDR, Iyuno, LinQ Media Group, Vubiquity, OOONA, XL8, and Collot Baca, and is produced by MESA, in association with the Content Localisation Council.