M+E Daily

VSI CEO Howorth to Close ITS Localisation with Keynote

To close out the 28 Feb. Innovation and Transformation Summit (ITS): Localisation in London, Mark Howorth, CEO of localisation firm VSI, former CEO of SDI Media, and former president of Iyuno-SDI, will deliver the closing keynote address of the day.

His presentation — “Running Back into the Fire – Why Would Someone Return to the Localisation Industry Now?” — will detail why he believes this is the best time to be in the media and entertainment localisation industry and why we should all be excited by what the next five years will bring.

The market involves some challenging conditions that would scare most normal people away. The customers want lower prices, higher quality, and faster turnarounds.

Talent, translators, and project managers are in short supply and are looking for higher wages. No one knows if the streaming boom is over, or whether localisation growth will continue. Esoteric terms like AI, Voice Synthesis, NMT and ChatGPT are filling everyday conversations. And all the vendors are building new capacity. There must be an easier way to make a living. Howorth will detail why he thinks it’s also the most exciting time for the industry.

MESA’s Innovation and Transformation Summit focuses exclusively on the localisation business in media and entertainment and will feature subject matter experts, academics, content creators, and their service provider partners for conference sessions discussing the latest trends in software, hardware, products, and people that drive global content workflows and distribution mechanisms.

The event will be held at the Royal Garden Hotel, 2-24 Kensington High Street, London W8 4PT, as well as online in the MESAVerse, MESA’s virtual work environment for its members and communities. To register, click here.

The Innovation and Transformation Summit: Localisation is sponsored by AppTek, Signiant, EIDR, Iyuno, LinQ Media Group, Vubiquity, OOONA, XL8, and Collot Baca, and is produced by MESA, in association with the Content Localisation Council.