M+E Daily

IMDb, Fabric, AWS Team Up on New Data Offering

IMDb, the industry’s top information source around movie, TV, and celebrity data, and media and entertainment metadata management firm Fabric, have launched a new service that gives companies the ability to enrich their catalogues using entertainment data sets from IMDb.

IMDb licenses information from its database — including movie and TV titles, cast and crew listings, user ratings, and global box office grosses — to third-party businesses to enrich content catalogues, power analysis, inform strategic decision-making, and more. Now, Fabric’s M&E customers, which include Lionsgate, Warner Bros, and MGM, can procure licensed data from IMDb directly through their existing relationship with Fabric.

M&E customers will have one agreement and one fee directly with Fabric, which provides cost and resource efficiencies compared to maintaining multiple agreements and payments.

“This collaboration gives us the ability to enable our customers to seamlessly connect with the rich data set licensed by IMDb without additional contracts, giving them the freedom to start using this data more quickly and easily,” said Fabric CEO Rob Delf. “We’re looking forward to providing a turnkey solution for data enrichment.”

Nikki Santoro, COO of IMDb, added: “IMDb is pleased to collaborate with Fabric to extend the reach of the data we license to third-party companies, including movie and TV titles, cast and crew listings, user ratings, and global box office grosses. This will empower Fabric’s media and entertainment customers with more efficient access to our vast and authoritative entertainment industry data, for the purposes of enriching their catalogues and making informed business decisions.”

Fabric’s licensing of IMDb data and information will be fulfilled using the Amazon Web Services (AWS) Data Exchange, a service that allows millions of AWS customers to securely find, subscribe to, and use third-party data in the cloud.

“AWS customers want end-to-end, integrated solutions and a simplified journey for the procurement and deployment of third-party data,” said Marc Aldrich, GM of AWS for media and entertainment. “The integration between IMDb, Fabric, and AWS Data Exchange is a prime example of working backwards from the needs of our shared customers to deliver this outcome.”

Renee McGinnis, EVP for Lionsgate, added: “The ability to license both a title management software platform (Fabric) and the connected data service (IMDb) in one place will clearly streamline our procurement and implementation processes.”

IMDb and Fabric will highlight their collaboration in a Q&A at the NAB Show in Las Vegas on Monday, April 17, 3:30-3:50 p.m. in the West Hall of the Las Vegas Convention Center on the Innovation Stage. NAB Show attendees can also request meetings with IMDb and Fabric at the AWS booth (West Hall 1701) and AWS Partner Village (West Hall, Connect Experiential Zone West Hall 3421O).

For more information on the IMDb collaboration, email [email protected].