Business

Sony Electronics Selects Deloitte as a Strategic Service Provider For Ci Media Cloud

Deloitte and Sony will bring together end-to-end system integration service capabilities for broadcast, studio, and enterprise customers.

Deloitte joins Sony’s list of qualified service providers for its Ci Media Cloud platform. Both Deloitte and Sony will be attending the National Association of Broadcasters (NAB) 2023 Show on April 15-19.

Ci is used by several of the world’s largest media enterprises, thousands of creative teams, and media professionals across industries and job functions. The platform is a centralised repository designed for teams small and large to store and manage digital content from every stage of the media life cycle, while streamlining and unifying workflows. It’s also a premier solution for end-to-end media management, enabling creative teams to collaborate, organise, enrich, review and share media files from virtually anywhere.

As a qualified service provider, Deloitte’s media solutions practice will leverage several recent acquisitions — including the deep engineering capabilities of National TeleConsultants (NTC) and the cloud native software solutions of HashedIn — to design, implement and cost effectively customise Ci as a centrepiece of cloud-based and hybrid workflows across the complete professional media lifecycle. This collaboration will allow companies to easily integrate Ci into their media supply chains and production workflows by leveraging Ci’s REST API.

“Deloitte is recognised worldwide as a dynamic leader in the professional space and their comprehensive efforts in cloud — from innovation and strategy to consulting and implementation — are outstanding,” said David Rosen, vice president of Cloud Applications and Services, Sony Electronics. “As they continue to champion cloud migration and adoption, Deloitte’s experience in building focused solutions and their skilful use of Ci’s APIs opens up new capabilities and provides additional power and customisation that positively impact our community of professional users, allowing for ease of integration and helping to fulfil their most common requests.”

“From its extensive experience in production equipment, to Ci’s birth in 2013, and its cloud-native service platform of today, Sony Electronics knows the media industry inside and out and is well suited to address the technology solutions needs for media companies,” said Jordan Wiggins, principal, Deloitte Consulting LLP. “We are excited to work with such a distinguished organisation and bring innovative thinking to our mutual clients.”