M+E Connections

Whip Media: Viewers Worldwide Keeping Eye on WGA Strike

Eighty-three percent of US content consumers are aware of the Writers Guild of America (WGA) strike and 60 percent said the strike could be disruptive to their viewing activity later in the year, according to new data from Whip Media.

And it’s not just an American issue: 71 percent of UK respondents know of the strike and 50 percent expect it to impact how and what they watch this year.

In the UK, 21 percent of respondents to Whip Media’s survey said they would turn to independent and internet content creators should their regular content be impacted, with 24 percent of American respondents saying the same.

Thirty-four percent of US respondents between the ages of 18-34 said they would turn to more internet-based creators if there is a significant delay in production and content releases.

US respondents are more concerned about their favourite TV shows falling behind schedule than movies, with 39 percent saying they were worried about their favourite shows, vs. thirty-two percent who said they were equally worried about shows and movies.

The survey had nearly 5,000 total respondents from the U.S. and U.K.