M+E Daily

Experts from Prime Focus Technologies, ICVR, Fortify Media and Rutgers University will all be on hand May 23 to discuss new ways the industry is making content smarter at the Hollywood Innovation and Transformation Summit (HITS), at the Culver Theater in Los Angeles.

Ankur Jain, SVP of sales for Prime Focus Technologies, will present “Revolutionizing Social Media for Revenue Generation with the Power of AI.” Social media is no longer used for promotional purposes alone; it is fast becoming a key revenue generator for enterprises. This session will center on how you can unlock the full potential of AI to revolutionize content creation, audience engagement, and revenue generation.

In the panel “Workflow on Espresso: AI and Smart Content’s Impact on M+E Workflow” subject matter experts will discuss the impact of advanced computing, generative AI, and metadata driven supply chains in our industry: where we have been, how it has transformed workflow, and the challenges and opportunities associated with these technologies as the industry’s landscape continues to transform.

The use of AI in the media and entertainment industry has revolutionized the way content is created, managed, and distributed. AI and smart content technologies have become a crucial part of the industry, changing the traditional workflow and creating new opportunities.

Mary Yurkovic, director of smart content for MESA, leads a panel with Steve Cronan, CEO of Fortify Media, Brajesh Jha, SVP and global head of media, publishing and entertainment for Genpact, and Thomas Stilling, course creator and instructor at Rutgers University School of Communication and Information.

And in the presentation “Perfect VAD Asset Workflow (and Why Nobody is Doing That)” Ihar Heneralau, CEO of ICVR, looks at what a virtual art department (VAD) asset workflow would look like in a perfect world, what stops us of getting there, and how we can do better in the future.

The annual Hollywood Innovation and Transformation Summit (HITS) Spring event is the industry’s largest gathering of media and entertainment’s CIOs and top technology minds, bringing together the IT, data, and security communities of the industry.

Held as a “hybrid” in-person and virtual event, those not in Los Angeles can attend via Zoom or the MESAverse, MESA’s virtual work environment for its members and communities to watch live presentations, network, and step on the stage to share opinions.

The MESAverse uses ICVR’s RendezVu, a proprietary, interactive 3D-world application that will allow for hybrid live and virtual events and regular day-to-day interactions that go far beyond video conferencing.

The Hollywood Innovation and Transformation Summit event is produced by MESA in association with the Hollywood IT Society (HITS) and presented by Amazon Studios Technology, with sponsorship by Fortinet, Genpact, Prime Focus Technologies, Signiant, Softtek, Convergent, Gracenote, Altman Solon, AppTek, Ascendion, Coresite, EPAM, MicroStrategy, Veritone, CDSA, EIDR and PDG Consulting.

To register for the event, click here.

To find out more about upcoming MESA events or to get involved as a sponsor please contact [email protected].