M+E Daily

Ascendion Talks Disruption, Altman Solon Examines AVoIP at May 23 HITS

At the May 23 Hollywood Innovation and Transformation Summit (HITS) at the Culver Theater in Los Angeles, representatives from both Altman Solon and Ascendion will take the stage to examine different corners of technological disruption.

In the panel “Embracing Disruption: Innovating through Economic Turbulence for M+E” Ascendion’s Inna Sheiman, VP and head of media, and Abhishek Verma, strategic accounts, will delve into the role of engineering and share practical and proven strategies for navigating the challenges and opportunities of disruption, and explore how embracing disruption and innovating through economic turbulence can drive success in the media and entertainment industry. They’ll be joined by Camilla Formica, chief program officer for The Cable Center.

Media and entertainment is constantly evolving, with new technologies and changing consumer demands shaping the landscape. Economic disruptions have only accelerated these changes, requiring industry leaders to adapt quickly and proactively to succeed.

In the presentation “How AVoIP Is Giving Viewers the Best Seat in the House” Derek Powell, director of Altman Solon, examines trends and insights from the company’s recent Audio and Video over Internet Protocol (AVoIP) report.

Live televised events have produced some of the most memorable moments in TV history. From sporting spectacles like the Olympics to the King’s coronation, live events draw big TV ratings and create lucrative advertising partnerships — that is if broadcasters can deliver the content viewers want to watch while navigating economic and logistical challenges.

In response, a growing number of broadcasters are turning to AVoIP to meet growing consumer demand for seamless live streaming. In today’s world of rapid technological evolution, broadcasters’ inability to adapt to the changing environment equates to profit left on the table. How can broadcasters take a long term, strategic view toward investments, talent, and operational structures to reap the full value of AVoIP?

The annual Hollywood Innovation and Transformation Summit (HITS) Spring event is the industry’s largest gathering of media and entertainment’s CIOs and top technology minds, bringing together the IT, data, and security communities of the industry.

Held as a “hybrid” in-person and virtual event, those not in Los Angeles can attend via Zoom or the MESAverse, MESA’s virtual work environment for its members and communities to watch live presentations, network, and step on the stage to share opinions.

The MESAverse uses ICVR’s RendezVu, a proprietary, interactive 3D-world application that will allow for hybrid live and virtual events and regular day-to-day interactions that go far beyond video conferencing.

The Hollywood Innovation and Transformation Summit event is produced by MESA in association with the Hollywood IT Society (HITS) and presented by Amazon Studios Technology, with sponsorship by Fortinet, Genpact, Prime Focus Technologies, Signiant, Softtek, Convergent, Gracenote, Altman Solon, AppTek, Ascendion, Coresite, EPAM, MicroStrategy, Veritone, CDSA, EIDR and PDG Consulting.

To register for the event, click here.

To find out more about upcoming MESA events or to get involved as a sponsor please contact [email protected].