M+E Connections

Eluvio, Warner Team on ‘Superman’ Web3 Experience

Warner Bros. Home Entertainment has teamed up with content blockchain specialist Eluvio once again to deliver a unique Web3 movie experience, this time with the classic superhero film Superman. The WB Movieverse Web3 Movie Experience is available to preview now, and will be available for purchase June 9.

The offering for the 1978 Richard Donner film includes 4K UHD video, special features, interactive themed navigation, explorable image galleries, digital easter eggs, and more. This is the second such Web3 offering from Eluvio and the studio, following the 2022 debut offering of The Lord of the Rings: The Fellowship of the Ring (extended edition) Web3 Movie Experience.

The Superman Web3 offering is a multimedia NFT for fans to own with dynamic menu options based on locations from the film, and can be viewed on desktop, mobile, tablet or TV. The image galleries and artist renderings are done by notable DC artists and the experience is sold in a community marketplace.

The Web3 version will be offered in standard and premium editions. The standard edition runs for $30 for one week from 8 a.m. ET June 9 to 7:59 a.m. ET June 16 and includes an interactive location-based navigation menu, Superman: The Movie Theatrical Version, previously released special features and an image gallery featuring stills and behind the scenes galleries.

The premium edition has a $100 price point for 24 hours from 8 a.m. ET June 9 to 7:59 a.m. ET June 10 with three different variations available for purchase separately, Truth, Justice, and Hope, each featuring an illustration of Christopher Reeves’ Superman from one of three DC artists, Ivan Reiss, Ben Oliver, or Bill Sienkiewicz. Each variation includes an interactive and explorable location-based navigation menu and three versions of the feature film: Superman: The Movie Theatrical Version; Superman: The Movie Expanded Director’s Cut; and Superman: The Movie Extended TV Edition, along with previously-released special features, and image galleries featuring costume and detail images from the Warner Bros. Archive and stills and behind the scenes galleries.

The Superman Web3 Movie Experience will include a free voucher code for a DC3 Super Power Pack: Series Superman from the DC NFT Marketplace, offering three randomly selected Superman comics with rarities from Common to Legendary. These packs are time-gated, open edition drops, limited to one per account. There will be new themed packs launching every few weeks, so stay tuned for updates.

Early access to all editions of the Superman Web3 Movie Experience will be available to DC Bat Cowl NFT, DC3 holders and to The Lord of the Rings Web3 Movie Experience holders on June 8.

“For fans of this beloved and iconic film, Superman: The Movie is being released as an exclusive Web3 film and immersive digital collectible for the first time,” said Michelle Munson, CEO and co-founder of Eluvio. “As part of the WB Movieverse, consumers can easily watch, collect, and sell their film Web3 Movie Experiences on the blockchain, in the Movieverse marketplace. For Warner Bros., and the broader industry, Eluvio is honored to back this novel digital sell-through experience for 4K films and premium video assets – all streamed from and backed by secure blockchain access and ownership on the Eluvio Content Fabric.”

The Superman Web3 Movie Experience will drop to the public on June 9, exclusively at https://web3.wb.com.

The Superman Web3 Movie Experience is powered the Eluvio Content Blockchain which provides a high-performance, simple-to-use, and cost-effective Web3 platform built for content. It enables Web3 native media experiences, allowing publishers and fans to directly enjoy and monetize shows, films, concerts, digital albums, digital collectibles, interactive and metaverse experiences, and more. Content creators, and their communities, benefit from a significantly more carbon-efficient and high-performance alternative to traditional platforms for content streaming, distribution, and storage, including 4K streaming, ticketing, NFT minting, and trading of premium content.

Notably, in this experience, the core digital assets along with derivative NFTs are all on the blockchain, not just the token (NFT) itself. Warner Bros. Discovery Home Entertainment and fans enjoy blockchain-backed access control and content rights enforcement, scalable attestation of ownership, smart contracts that enable distributed royalties, and content experiences that can even evolve over time.