Business

West Entertainment, a leading in-flight entertainment content service provider, and CineSend, a software and services company known for delivering cutting-edge technology to the media and entertainment sector, have announced a strategic partnership.

This collaboration sets the stage for West Entertainment to redefine their IFE Lab Services with a powerful technological shift and CineSend to gain sales support for their various services including CineSend’s airline lounge content product.

Having recently made a successful foray into the IFE sector with Air Canada as its launch customer, CineSend is set to further its reach in the sector with this new partnership. West has adopted CineSend’s groundbreaking technology to automate the encoding and delivery of IFE video and audio assets. The adoption of this platform by West opens a new chapter in its operations, providing a path to move away from traditional on-premises lab operations. By embracing CineSend’s cloud-centric technology, West is set to increase its service efficiency, scalability, and redundancy, while staying on the cutting edge of technological advancements.

“The partnership with CineSend underscores our dedication to leveraging the latest technology to deliver value to our customers,” said Rick Warren, CEO of West Entertainment. “After evaluating several other cloud solutions, we have determined that CineSend’s technology is a perfect fit for our vision of the future of our services, offering a model of efficiency, flexibility, and scalability.

“Additionally, West Entertainment’s airline and studio relationships will benefit CineSend in it’s efforts to bring several of their advanced technology products to market. We see this relationship as truly synergistic.”

CineSend’s platform brings a novel, hybrid-cloud approach to the IFE space, providing flexible deployment options and enhancing the delivery of media content from studios to integrators. The company’s solutions are used extensively by studios and top media and entertainment brands for pre-release and theatrical distribution.

“We are excited to expand our presence in the IFE sector through this collaboration with West,” said Colin Carter, CEO of CineSend. “West’s standing as an innovator and leader in the IFE space aligns with our commitment to quality and innovation. We’re eager to see how our technology will enrich the in-flight entertainment experience for travellers around the world.”

The partnership takes effect immediately, setting a promising outlook for the evolution of IFE content delivery industry wide.