M+E Connections

Synamedia looks at the rise of FAST, MicroStrategy talks analytics modernisation, and Ateliere leads a supply chain breakfast with Fabric, Amazon Web Services and more.

Those are just a few of the events from the MESA community the week of June 12-16, according to MESA’s global member e-calendar.

Here’s a look at what’s ahead:

Monday:

• Veritone makes available its on-demand webinar “AI in Talent Acquisition, Leveraging AI Across the Recruitment Funnel.” Explore the transformative potential of AI and generative AI and showcase innovative approaches and solutions that are re-shaping the way organisations find and hire top talent. Hear from industry leaders about the rise of AI in talent acquisition and human resources, different ways recruiters can leverage AI throughout the hiring process, the importance of explainable AI to mitigate recruitment bias, early iterations of generative AI and synthetic voice, and more. Ryan Steelberg, president and CEO of Veritone, hosts the webinar and is joined by a panel of experts and thought leaders in AI and talent acquisition.

Tuesday:

• Zendesk hosts “Coffee Break: Unleash the Power of Data with Explore.” Zendesk’s Coffee Break webinar series is bringing a collection of top tips with your morning cup of joe and in under an hour. With so much data at our fingertips, it’s hard to know which insights will help organisations make informed decisions, gain competitive advantages, and drive operational excellence. That’s why in this episode of the series, we’re diving deep into data insights within Explore to show you how data can help lead the way to CX success. In this webinar, attendees will hear an overview of Explore: Dive into the basics and learn how you can leverage Explore to let data lead the way; capabilities and optimisation: understand how to get the most out of the tool and how you can measure success; and more.

• Synamedia presents “Maximising the Advertising Impact of Free Ad-Served TV (FAST).” What is the future of Free Ad-Served TV and what does it mean for advertisers in terms of strategies for reaching targeted audiences? In this expert panel discussion, hear about the evolution of the FAST business model, optimising placement strategies, the role of data in targeting, and what impact does distribution method have on advertising and ability to target and deliver ROI?

Wednesday:

MicroStrategy offers up “Guide to Modernisation with MicroStrategy ONE.” Be bold. Lead the analytics transformation you’ve been dreaming of with sleek interfaces, interactive content, and action-oriented workflows. From A to Z, our experts will cover what products are included in the MicroStrategy ONE platform, as well as next steps to take your organisation to the next level. What’s in? What’s out? Workstation, Dossier, Applications — and the big bets you need to place to achieve full modernisation.

Thursday:

• Ateliere hosts a supply chain breakfast in Munich, with AWS, Fabric and others involved. What better way to start your busy day than at “The Supply Chain Breakfast – Munich.” From deal creation and title & metadata management (Fabric) to the global distribution of the assets (Ateliere), see how our mutual customers benefit from seamless data and workflow integrations through AWS. Join us for a nourishing breakfast bowl full of fresh ideas, in-person chats, and interactive discussions at MACE Restaurant & Speisesyndikat, Betastr. 10 E, 85774 Unterföhring. This is a limited numbers, in-person, peer-to-peer event with no vendors and no sales pitches.

• Zendesk hosts “The Rise of Conversational AI with the Co-Founder of Siri.” Join Zendesk and Adam Cheyer, the creator of the virtual assistant Siri, to discuss the implications of conversational AI for business. Generative AI programs like ChatGPT are poised to be the most disruptive technology since the Internet itself. With the ability to create articles, answer queries, and write code, ChatGPT can do many things with language that were not possible before, affecting jobs and how we do our work.