M+E Daily

Whip Media Adds World Poker as Latest FASTrack Partner

The US-based brand will utilise Whip Media FASTrack to manage the influx of reporting from its many distribution partners, allowing for greater visibility into viewership and revenue earned from each of its episodes, TV series, and livestreams.

WPT’s content can be viewed in more than 150 countries across multiple linear and digital platforms, including Pluto TV, Samsung TV Plus, Vizio, WatchFree Plus, Xumo, Amazon Freevee, and Fubo.

“World Poker Tour has been at the forefront of poker content and coverage for more than two decades now, and its reach and influence continues to grow by the day,” said Ben Widger, Whip Media Account Executive. “By leveraging the platform’s trailblazing tracking capabilities, WPT will gain crucial insights into what content is truly connecting with its viewers – allowing the brand to continue developing and refining its first-rate poker programming. Our team couldn’t be more thrilled to have WPT as a partner.”

WPT is currently producing its 21st season of coverage of the Main Tour, which will air on Bally Sports in the United States, as well as a number of other global poker tournaments and shows.

Whip Media FASTrack’s Track Only package will help WPT manage its viewership and revenue data stemming from multiple distribution partners – allowing WPT to accurately and efficiently gauge content performance.

“Whip Media has taken on the challenge of marrying disparate data sources from FAST and AVOD into actionable insights,” said Marc Dion, WPT’s Director of Distribution and Ad Sales. “WPT appreciates Whip Media’s collaborative approach to develop FASTrack, making sure to capture details and KPIs that are most meaningful to our business.”

WPT joins a growing list of companies, including OTT Studio, Best Ever Channels and Motorvision.TV, as beta launch partners of Whip Media FASTrack. General availability of Whip Media FASTrack is anticipated for late 2023. For more details, please visit www.whipmedia.com/fastrack.