M+E Daily

Veritone Enhances Advertising, Content Intelligence Suite to Support Future-Proofing of Client Broadcast Revenues

Veritone announced feature enhancements to its Advertising and Content Intelligence Suite designed to embrace data privacy while helping to safeguard ad revenues.

Veritone’s Advertising and Content Intelligence Suite is a comprehensive set of AI-powered applications and solutions that help media organizations, advertisers, and broadcasters optimize their content, advertising campaigns, and audience engagement.

The suite leverages Veritone’s aiWARE enterprise AI platform to provide a range of media monitoring, content discovery, ad verification and analytics capabilities.

The enhancements fit a broader trend noted in recent Gartner® research Use AI to Increase Digital Advertising Efficiency and Impact (published January 5, 2024) that recommends users “prioritize ad tech platform investments that integrate or incorporate privacy-enhancing AI applications.”

Veritone’s Advertising and Content Intelligence Suite enhancements will empower customers to:

–Overcome data granularity loss from Google Analytics GA4 with Attribute Pixel. Attribute Pixel provides a data-driven alternative for gathering web traffic insights, reducing reliance on and minimizing disruption from third-party analytics.
–Demonstrate the value of their customers’ linear advertising investments with Industry Lift Benchmarking, which provides comparative performance data segmented by industry category and region, offering compelling proof-of-performance data to inform campaign optimization.
–Restore critical insights with Google Big Query (“GBQ”) Connection, which is an automated workflow for seamless web data sharing. This connection adapts linear broadcast attribution to evolving technology needs, offering platform-agnostic support for deeper data granularity.
–Easily automate the creation of tailored watchlists and recap reports delivered straight to the customer’s inbox through the new Watchlist Kickstarter feature in Veritone Discovery.

“Veritone’s latest enhancements to our Advertising Content and Intelligence Suite empower our clients to adapt to new AI-powered media management methodologies and lead with sophisticated tools that help them to increase their ad revenue,” said Sean King, General Manager for Veritone Media and Entertainment. “Our new enhancements prioritize data privacy and security and provide broadcasters with nearly instant insights, enabling them to make data-driven connections between ad placement and audience impact.”

Veritone will showcase its Advertising Content and Intelligence Suite during the 2024 NAB Show in Las Vegas from April 13 to 17, in Booth #W1642 in the Las Vegas Convention Center West Hall.