M+E Daily

Localization, Data Get Their Due at May 22 HITS Event

The latest industry efforts and advances in both data and localization will have their own breakout track of sessions at the Hollywood Innovation & Transformation Summit (HITS), being held May 22 at the Skirball Cultural Center in Los Angeles.

Kicking off at 11:30 a.m. PT is “EIDR in Content Provenance and Authenticity.” This session sees EIDR’s managing director Hollie Choi discussing the various concepts and applications of the EIDR ID in the international supply chain as it relates to content provenance and authenticity. As AI increasingly becomes an agitator for complexity within contracts, and IP rights are being challenged, this session looks at how the supply chain will adapt and adopt identifiers to integrate AI respectfully for all parties.

Next is “AI: Assisted Insights with MicroStrategy One.” Learn how AI fused with Business Intelligence can empower the analytical feedback loop to bring more perspectives and understanding to film development and the media and entertainment industry. MicroStrategy’s AI + BI platform can enable your creative developments further with ease.
Chris Seven, senior associate sales engineer, and Cuong Bui, principal sales engineer, will discuss.

And finally, there’s “Birds of a Feather: Localization and LMT.” This session shares an update on the developments taking place with the Language Metadata Table (LMT). There are now more than 310 unique language codes and 50 language groups included in LMT, all approved. Following this update the discussion turns to the status of the localization industry, how the industry expected to perform this year, and how will it navigate the continued advancements in voice technologies whilst retaining that human creative element which is so important in retaining the true essence and authenticity of the original.

Localized content is responsible for a huge share of the revenues which are generated for a film or TV series and its importance cannot be underestimated. The Content Localisation Council strives to bring this community together on a regular basis to raise awareness and share learnings across the global media and entertainment industry. Join to learn more about the important work being done and how to get involved.

Caroline Baines, senior client services director for MESA leads the discussion with Yonah Levenson, LMT co-chair, Nicky McBride, chief revenue officer for Iyuno and vendor chair for the Content Localisation Council, and Scott Rose, CTO of VSI and technical director for the Content Localisation Council.

The pace of the constant innovations and transformations in media and entertainment, across all aspects of content creation and distribution, from advanced workflows to evolving industry technology requirements, can be a challenge for even the most tech-savvy among us. This year’s HITS will again address artificial intelligence but through the lens of our global entertainment supply chain. Since the start of HITS in 2010 we have focused this community on the increased use of platforms and APIs to provide a more fluid interface for the “other” AI (automation and integration)!

This year’s HITS is co-located with EES and Women in Technology: Hollywood. EES is the annual gathering of industry innovators and thought leaders, all discussing the use of data to effectively blend physical and digital experiences across the global entertainment ecosystem. WiTH brings their community’s leadership vision to the main stage at HITS to update their community in the Spring while on the way to their SoCal Women’s Leadership Summit in the fall.

HITS Spring is presented by Box, with sponsorship by Fortinet, SHIB, AMD, Brightspot, Grant Thornton, MicroStrategy, the Trusted Partner Network, the Content Delivery & Security Association (CDSA) and EIDR and is produced by MESA in partnership with the Pepperdine Graziadio School of Business.

To register, click here.