Measurement

The advent of “connected” vehicles has created an exciting opportunity to utilize data collected from a vehicle’s infotainment system for application to the media industry, i... More

Veritone announced an agreement with ART19, set to use aiWARE to run cognitive analysis and topical extraction on publisher podcasts that are part of ART19’s targeted ad sales pl... More

Marketers today need to be comfortable with data. They need to be able to understand what the data is telling them and how to make decisions based on that. The best hunches or inst... More

This vast array of data is a break from the days when studio heads had to rely largely on intuition to make decisions. However, there is an element of serendipity about entertainme... More

So, just how much time did you spend binge-watching shows on Hulu this year? The streaming company is happy to tell you—and either confirm or debunk your fears about just how muc... More

To TiVo’s Lisa Lutz, it’s not that people aren’t asking the right questions about creating audience segments and targeting them across platforms and devices. “It’s just t... More

Spectators, organisers and referees rely on data to make sporting experience the best it can be, and with technology advancing, the future of spectator sports looks bright. The int... More

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up fr... More

Today, advances in technology allow us to capture digital videos through cameras as well as many camera-enabled devices, and petabytes of data are being gathered by these means eve... More

Metallica never plays the same show twice. The heavy-metal rock band, whose debut album was released 35 years ago this week, caters its live performances to its fans. It looks at w... More

The beauty of ad-supported digitally delivered television is that, unlike traditional cable, both networks and advertisers have access to a wide range of data about their viewers. ... More

Data science has gone through a rapid evolution, fueled by powerful open source software and more affordable and faster data storage solutions. Universities have adapted to the inc... More

Privacy concerns and the circulation of fake news are contributing to people's distrust of content on social platforms, said the study by public relations consultancy Edelman, with... More

When TiVo and Rovi merged in the fall of 2016, one priority was to pool all of the set-top box viewing data from TiVo’s own hardware and combine it with data from cable and satel... More

The numbers well surpassed the 22.8 million viewers that watched the last royal wedding, between Prince William and Kate Middleton in 2011. Watching it live took some commitment... More

Nagra has moved to bring together what were previously two separate efforts: the historic business of protecting content distributed in cinemas and protecting content being deliver... More

Nielsen announced the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Sma... More

The average person around the world spent nearly three hours a day in front their television last year, according to a report released Monday. Eurodata TV Worldwide said that telev... More

Mobile video plays topped 60% globally for the first time in the fourth quarter of 2017 -- garnering a 60.3% share of all video starts – per Ooyala’s newly released Q4 2017 Glo... More

For years, studios have operated with only a vague understanding of who’s buying tickets to their films even as their leadership has publicly claimed to have an indelible connect... More