Salesforce Exec: ‘Potential is Enormous’ for Machine Learning in CRM
When it comes to machine learning (ML) as it applies to customer relationship management (CRM), we’re still “in the first inning,” but “the potential is enormous,” accord... More
SMPTE Publishes Standards for Binding Ad-IDs to Commercials, EIDR Codes to Content
The Society of Motion Picture and Television Engineers (SMPTE) July 9 announced it has published new standards around binding Ad-IDs to commercials and Entertainment ID Registry (E... More
M&E Journal: The Pattern to Unlock Smart Content
By Matt Turner, CTO, Media and Manufacturing, MarkLogic - Everyone in the M&E content ecosystem knows the Holy Grail of content value generation is in serving the right content... More
Cognizant: Blockchain Demand Growing, But Obstacles Remain
Blockchain demand and usage is growing across multiple business sectors, but several challenges remain that are preventing the technology from being implemented at scale, according... More
Ooyala: AI, Blockchain, AR and VR Usage All Growing
Usage and demand for artificial intelligence (AI), blockchain, augmented reality (AR) and virtual reality (VR) continue to grow and are among the most significant technology trends... More
MESA, MarkLogic to Host Smart Content Webinar with Sony July 18
The Media & Entertainment Services Alliance (MESA) and MarkLogic will host a unique webinar July 18, exploring how bringing together the data (including the operational and enterpr... More
Video AI, Data Topics Highlight Smart Content Summit East
Among the focus areas of the July 24 Media & Entertainment Day at the Microsoft Conference Center in New York is Smart Content Summit East, a track that will see media and ente... More
M&E Journal: Get Ready for EIDR 3.0
By Will Kreth, Executive Director, Entertainment ID Registry - Since its first release in 2010, the Entertainment ID Registry (EIDR) — a widely adopted industry standard univ... More
Adobe’s Editing App ‘Project Rush’ Syncs All Projects to the Cloud
At the VidCon conference in Anaheim, Calif., June 19, Adobe introduced Project Rush, a new app that it said automatically syncs all of one’s digital workflows to the cloud, enabl... More
A Single Source of Truth: Rights Management in the Age of Digitalization
By Michael McGuire, Chief Revenue Officer, FilmTrack- Over the past decade, the M&E ecosystem has been completely redefined. Advances in technology have completely changed t... More
Cognizant: M&E is Nearing the ‘End of Digital’s Beginning’
A new white paper from IT consulting firm Cognizant looks at the new digital economics of the media and entertainment industry, as well as the ways in which leadership and strategy... More
IBM Touts AI Partnership with H20.ai
NEW YORK – The strategic global deal that IBM and H2O.ai announced here June 7 is an example of IBM’s strategy of expanding its artificial intelligence (AI) for business leader... More