Mobile
Arm: How User Behaviour and Applications are Shaping Affordable Smartphones
From the 1.2 billion smartphones sold in the past year, 800 million are considered to be “affordable smartphones”. These devices, which cover mid-tier to entry-level smartphone... More
The Mill Paris and London Join Forces for Apple’s Latest iPhone 15 Pro Campaign
Apple unveils the iPhone 15 Pro, in a captivating ad crafted by the The Mill Paris & London teams. ... More
Nielsen: As Podcast Advertising Grows, Brand Lift Data Can Help Brands De-Mystify the ROI of Their Spending
Now emerged from a period of exponential growth and business investment, the podcast industry is in a similar place as the streaming industry: rife with content and focused on long... More
SAP Delivers Mobile For Digital Transformation
SAP has taken major – and partly unexpected – steps toward a well-rounded business offering that includes a fresh and consistent user experience across product lines. Solutions... More
New Ampere Podcast Episode Looks at Film Awards Data, Movie Windowing Strategies
In this episode the team look at the different monetisation strategies used by studios in the film industry. With the Oscars right around the corner, Joe Hall talks through his rec... More
AI Art Generator: Qualcomm Gets Stable Diffusion Running on a Smartphone (ZDNet)
As smartphones become increasingly capable, more workloads are moving on-device and off the cloud. Qualcomm's MWC demo showcases the work of its AI research team. ... More
France: Smartphones Account For 75% of Online Time (Advanced Television)
French Internet users spent two hours and eighteen minutes surfing the internet per day in 2022, and three in four (45 million) are doing it every day. This is 10 per cent more tha... More
Consumers More Likely to Search and Purchase on Mobile When Out of Home (TML)
A new report examined consumers’ search behaviours, including why, where and how people searched and purchased products and services based on location, specific attributes, and p... More
Sony Has a New Walkman – That Might be a Bigger Deal Than You Realise (ZDNet)
Sony is rolling out a fresh addition to its Walkman family, the NW-A306, 44 years after Sony released the original Walkman, the TPS-L2, which changed how we listen to music: since ... More
How Arm Redefined Mobile Gaming In 2022 (Arm Blueprint)
Read how Arm and our ecosystem partners helped to redefine the mobile gaming landscape throughout 2022.... More
Research: Consumers Increase Mobile Video Consumption (Advanced Television)
Parks Associates’ research finds that consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consumin... More
Why the Rise of Mobile Streaming Wasn’t Always Inevitable (SportsPro)
The smartphone has come on a long journey to be the hub for the modern sport fan.... More
Top 6 Considerations When Selecting App Dev Providers in 2022 (Softtek Blog)
Agile methodologies have been with us for about two decades, and over the past years, organisations have innovated how these capabilities are sourced, scaled, evaluated, and manage... More
UK Sports Rights: Pay TV and Premium Channels Grow Their Share of Listed Events (Ampere Insights)
This trend is consistent with the growing competition in the sports rights market which, combined with pressure on the finances of commercial and public broadcasters has meant that... More
What’s Driving the Mobile Gaming Tidal Wave? (Arm Blueprint)
The majority of the game development process can be automated, lowering the cost of developing a mobile version and also providing a consistent and seamless gaming experience acros... More
Digital Ad Spend to Reach $1.05T Globally in 2026, Driven by In-App Ad Growth (B&T)
The report anticipates that desktop advertising spend will increase from $US97 billion ($A134 billion) in 2022 to $US142 billion ($A200 billion) in 2026, despite a diversion of spe... More
Disney+ Passes $2B in Global Consumer Spend on Mobile (Fierce Video)
Disney+ has joined a fairly exclusive group of services that have surpassed $2 billion in lifetime global consumer spend through the App Store and Google Play. A new report finds D... More
20 Years of the iPod: How it Shuffled Music and Tech Into a New Era (The Guardian)
In October 2001, the music industry was riven by piracy and had no idea how to solve it. Enter Steve Jobs, whose new device created a digital music market – and made Apple into a... More
Mobile In-Game Advertising Grows – But Expect Some Changes (Media Post)
The amount of mobile advertising on gaming apps continues to climb - for now. But changes are coming thick and fast in measuring mobile users, in part due to Apple’s decision ear... More
Dolby’s Ashim Mathur: Dolby Atmos on Apple Music Will Transform How Music is Created, Enjoyed (IT)
This may not be the only integration for Dolby as it plans to provide an enhanced music streaming experience to users and meet the increased demand for high-quality audio experienc... More