9 AM
Opening Remarks – Microsoft’s AI, Machine Learning and Bots
Scott Bounds, US Media & Cable Industry Lead, Microsoft
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Conference Welcome Remarks
Jonathan Huberman, Chief Executive Officer, Ooyala
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Video included in Opening Remarks (above)
9:15 AM
Understanding How Bots are Used in M&E
Conversations are the new UI. Bots help us get directions, shop, listen to music and a growing list of other tasks. In this session you’ll learn how others are creating new experiences, automating processes and engaging consumers with software-based bots. You’ll also discover how bots can be used to automate processes and enable new levels of efficiency for your business.
Moderator: John O’Sullivan, Director of Technical Strategy, Media & Communications, Microsoft
Panelists:
Dale Linemann, Program Manager, Microsoft
Graeme Hackland, Chief Information Officer, Williams Martini Racing
Jon Theuerkauf, Managing Director and Group Head of Performance Excellence, BNY Mellon
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9:45 AM
Making AI Accessible to All Organizations
In this session you’ll learn how people without experience in artificial intelligence (AI) can put AI to use to solve business challenges. AI doesn’t have to hard. NeoPulse Framework enables organizations to build, deploy, and monetize AI solutions, without in-house machine learning (ML) expertise, reducing coding time by up to 80 percent.
Rajeev Dutt, Chief Executive Officer, DimensionalMechanics
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10 AM
KEYNOTE: Azure’s Decision Service and How it Impacts Humans
This session looks at how Complex Media uses Azure to personalize content for their audience. Azure’s Custom Decision Service (CDS) uses reinforcement learning in a new approach for personalizing content. Understanding context from the information users provide, Custom Decision Service ranks the options and makes an informed decision. CDS automatically optimizes based on your feedback and even experiments with new options to see if the best decision has changed, enabling it to adjust to emerging trends. Custom Decision Service is also cloud-based so it’s easy to run, able to plug into your application and make decisions in real time.
Markus Cozowicz, Senior Research Software Development Engineer, Microsoft
Jonathan Crockett, Technical Lead R&D, Complex Media
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10:30 AM
Not All Robots are Created Equal
In this session you’ll learn the difference between Robotic Process Automation (RPA) and Robotic Desktop Automation (RDA). Blue Prism, the industry leader in Robotic Process Automation, provides an alternative sourcing option to human labor and outsourcing. They will demonstrate the power of Blue Prism and how its secure, scalable, digital workforce integrates with any system or application, freeing humans from repetitive work so they can focus on higher-value contributions.
Jon Walden, Senior Solutions Engineer, Blue Prism
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10:45 AM
NETWORKING BREAK
11:15 AM
KEYNOTE: Video Analytics – Understanding What’s in Your Content
For years we have defined video analytics based how many people tuned in. With the new cognitive video indexer service from Microsoft you can extract insights on who is inside your content, what are they saying and other metadata. In this Keynote presentation, you’ll learn how these insights can unlock your archives and create new opportunity around your content.
Martin Wahl, Principal Program Manager, Microsoft
Introduction by: Mike Danforth, Senior Director, Global Alliances, Affinio
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11:45 AM
Delivering Broadcast Quality Events Anywhere with Skype!
Skype is everywhere. With Skype TX, Broadcasters and enterprise customers can put the best talent on air from any place that they can Skype. Learn how its possible to stream for Broadcast, OTT and Facebook live by combining Skype with NewTek TriCaster
Adnan Jamil-Mir, Senior Product Marketing Manager, Skype in Media
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12 PM
Launching the Country’s First Linear Pay-TV Network with AI
In this case study focused session we will show how ZoneTV is taking the linear TV experience a quantum leap forward by launching an industry-first suite of channels applying Artificial Intelligence (AI) and the power of automation to personalize the video experience for its subscribers in the US and Canada. See first hand how Ooyala, a leading provider of software and services that simplify the complexity of producing, delivering, and monetizing video, with its Integrated Video Platform solutions, and Microsoft’s Video Indexer, a new AI technology for video from Microsoft’s Cognitive Services enables ZoneTV to bring the experience of the future to today’s viewers.
Joey Fulcher, Director of Media Logistics Sales, Americas, Ooyala
Jeff Weber, Chief Executive Officer, ZoneTV
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12:30 PM
Closing Remarks
Scott Bounds, US Media & Cable Industry Lead, Microsoft
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12:45 PM
NETWORKING LUNCHEON
2 PM
Opening Remarks – Metadata Madness East: Data, Analytics and AI
Guy Finley, Executive Director, MESA
Mary Yurkovic, Director, Smart Content Council
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2:10 PM
Conference Welcome Remarks
Jonathan Huberman, Chief Executive Officer, Ooyala
2:15 PM
KEYNOTE: Forward Thinking – The Maturity Stage of AI in M&E
Executives and their teams in Media & Entertainment are facing dramatic changes throughout every business unit, at every company within our industry. Just keeping up with the evolving challenges requires forward thinking and the passion to implement, act and react to what tools are being created to address the “new, new”. This Keynote session brings together business leaders and their “doers” covering the “why” and “how” of implementing new technology and enacting change across an organization. Topics covered include leveraging AI and enhancing your internal metadata strategies while looking into whether a “build or buy” approach works best and where. You’ll also learn about how cost-effective workflows can focus your creatives on pioneering new and complementary products by moving content through non-traditional channels.
Moderator: Mary Yurkovic, Director, Smart Content Council
Panelists:
Andy Barsh, Senior Creative Director, CNBC
Steve Fastook, Senior Vice President of Technical and Commercial Operations, CNBC
Jeff Jacobs, Senior Vice President, Production Planning, Strategies & Operations, Viacom Media Networks Music and Entertainment Group
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2:45 PM
“Dirty” Data: Cleansing & Mapping Assets to Keep Content Relevant
Whether launching or integrating existing systems, as Initiatives and priorities shift and day to day activities of the business activity, keeping data structured and accessible is critical to an organizations goals. As teams leverage their Systems to manage and distribute content, created in house or ingested from outside sources, even the most well thought out governance and framework requires consistent focus to ensure structured data does not organically evolve in a way that impacts usability. This session talks through real world examples and strategies that can prove useful for any size organization to leverage when bringing back a bit more order during.
Thomas Stilling, Vice President, Global Enterprise Operations, 20th Century Fox
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3 PM
Blockchain’s Relevance and Impact on M&E
As the conversation about Blockchain technology evolves into practice across various business models in different industries, the relevance and impact to both internal and external systems in media & entertainment is being debated. How does our industry view Blockchain’s practicality and potential to drive a new form of accountability and where will the technology make a permanent impact? This session gives an overview of where the technology could be adapted to specific business needs and examines the potential impact to talent, advertising and distribution.
Moderator: Guy Finley, Executive Director, MESA/CDSA
Panelists:
Alanna Gombert, General Manager, IAB Tech Lab, and Vice President, Technology & Ad Operations, Interactive Advertising Bureau (IAB)
Eric Iverson, Chief Information Officer, Creative Artists Agency (CAA)
Zach LeBeau, Chief Executive Officer and Founder, SingularDTV
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3:30 PM
Harnessing Machine Learning, A.I. & Metadata to Power-up Your Catalog & Super Glue Content to Viewers
The walled garden has all but collapsed and content owners now find themselves pushed to the front lines in a highly competitive battle for viewers. Studios and networks must now pursue audiences and ad revenues across a minefield of digital distribution channels, delivery platforms and fragmented audiences. Metadata has emerged as one of the most powerful tools to move the needle for user experience, search optimization, recommendations and ad targeting. This session will discuss how to embrace emerging technologies and the enriched metadata they generate (social trends, deep descriptors, etc.) to better connect with audiences.
Scott Maddux, Vice President of Business Development, TiVo
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3:45 PM
NETWORKING BREAK
4:15 PM
Why Metadata is King of Content
In this world of potential content overload, metadata is, and always will, be king. This session offers a brief glimpse into why Ooyala Flex leads the market in managing metadata across multiple workstreams.
Mike Petro, Director of Value Engineering, Ooyala
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4:30 PM
An Inconvenient Data Truth: The Challenge of Integrating Data Across All Business Units
It is commonly known among asset managers and data scientists that the data structure of the Media & Entertainment ecosystem simply isn’t ready. Without aggressive adoption of standardized metadata across the content creators, agencies and brand owners, we are headed toward a “digital global warming.” Experts will explain why your master data is the most important asset you have to scale your business future. You’ll also learn some fundamental strategies and guidelines to help get your C-level and senior leadership on board.
Moderator: Sally Hubbard, Metadata Expert & Consultant, SAH Consulting
Panelists:
James Cooney, Director of Systems Engineering, Pearson
Kristy Ramsammy, Director, Digital Asset Operations, Conde Nast
Ken Romano, Product Director, Associated Press
Dan Rosenberg, Associate Director, Asset Management, Time Inc. Studios
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5 PM
Closing Remarks
Guy Finley, Executive Director, MESA
Mary Yurkovic, Director, Smart Content Council
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5:15 PM
NETWORKING RECEPTION
