Event Schedule (GMT):
12:30 : Venue Opens
12:45 : Welcome/Opening Remarks
13:00 : Keynote & General Sessions
14:20 : Networking Break
14:30 : Breakout Sessions
15:45 : Networking Break
16:00 : General Sessions Continue
17:00 : Closing Remarks/Networking Reception
17:45 : Venue Closes
12:45 – 13:00
Welcome/Opening Remarks
Caroline Baines, Member Services Director – Europe, MESA
Guy Finley, President, MESA
13:00 – 13:30
KEYNOTE: Industries of the Future – The Technological & Economic Trends That Will Shape the Next 10 Years
Drawing on his New York Times best-seller The Industries of the Future, our keynote will outline the next significant drivers of change. From artificial intelligence and robotics to cybersecurity and cybercrime, hear how changes in these industries will impact the future. This session goes beyond the technical and provides the geopolitical, cultural, and generational contexts out of which innovations are emerging and offers a practical analysis of which industries are going to shake up the marketplace.
Alec Ross, New York Times Best-Selling Author and Former Senior Advisor for Technology & Innovation, U.S. State Department
13:30 – 14:00
Localisation: The New Normal
In this panel session, hear from a number of localisation experts on the impact of Covid-19 across the industry, not just in 2020 specifically, but the permanent changes that it has led to across both the supply chain and in content creation. How has the experience of remote dubbing and other cloud-based tools been and what about machine translation technologies and the impact this will inevitably have on the talent and the future evolution of localisation services?
Moderator: Yota Georgakopoulou, Consultant, Athena Consultancy
Panelists:
Lindsay Bywood, Senior Lecturer, University of Westminster
Alberto de la Puente Nieto, Director, WW Localization, NBCUniversal
Vincenzo Fedele, Technical Operations Executive, All3Media
14:00 – 14:15
Analysing Consumer Demand for Localised Content
With the globalisation of TV platforms, international content is becoming increasingly available – with consumers’ regularly watching content which originated from outside their country. During this insightful session we will learn how consumers enjoyment of viewing international content varies across markets and demographics, as does the way they enjoy watching it – with some markets showing clear preference towards either subtitled or dubbed content. We will also hear how gaps are emerging when analysing major streamers’ catalogues in terms of how much content is localised either subtitled or dubbed, compared to consumer demand.
Lottie Towler, Senior Analyst, Ampere Analysis
14:15 – 14:20
Introduction to Breakout Sessions
Caroline Baines, Member Services Director – Europe, MESA
Garrett Finley, Vice President, Member Services, MESA
David Millar, Business Development Director – Europe, MESA
Evie Silvers, Business Development Director, MESA
14:20 – 14:30
NETWORKING BREAK
14:30 – 15:45
MULTI-TRACK BREAKOUT SESSIONS
TRACK 1: Licensing & Distribution
TRACK 2: WFH/Remote
TRACK 3: Language & Metadata
TRACK 4: Localisation
Click here for more details
15:45 – 16:00
NETWORKING BREAK
16:00 – 16:30
Chairs of the Localisation Council Talk Plans for 2021
MESA Content Localisation Council has met since 2016 to discuss challenges within the localisation supply chain. This session, hosted by the content owner and service provider co-chairs, will focus on some of the unique obstacles emerging from the pandemic for the localisation industry and plans for 2021. Learn more about the planned roll-out of the AI/ML and Talent & Resourcing working groups and how to get involved.
Moderator: Caroline Baines, Member Services Director – Europe, MESA
Panelists:
Carlo DeCianti, Independant
Jan-Hendrik Hein, Director of Media Operations, A+E Networks UK
James Hurrell, Head of Content Operations & Localisation, BBC Studios
Nicky McBride, Vice President, Business Development, SDI Media
16:30 – 17:00
Sustainability in Media & Entertainment
How is the industry looking to meet its sustainability targets and has the pandemic been an unwitting catalyst? In this session learn ways in which the M&E industry can take small steps to build towards a more sustainable production and supply chain environment.
Katy Murdoch, Albert Sustainability Project Manager, BAFTA
17:00 – 17:45
Closing Remarks & Networking Reception
Caroline Baines, Member Services Director – Europe, MESA
Guy Finley, President, MESA
