Whip Media to Share Licensing Insights at 25 Feb. Content Workflow Management Event

Trying to decide which content to license, and which to leave in the vault, shouldn’t have to be crapshoot. Thanks to new tools available today, it doesn’t need to be.

At “M&E’s Premiere Localisation Event” — the 25 Feb. Content Workflow Management Forum — industry vet Paul Hastings, SVP of sales for Whip Media, will share how determining which titles yield the greatest return, while also attracting and retaining viewers has, has become less of a headache than ever before.

His presentation — “Transforming the Global Content Licensing Ecosystem: Predict What Content to License Through Advanced Insights” — will show attendees how they can navigate rising content costs and picking the right windows to exploit by using meaningful, predictable metrics.

“Join me to see the power of advanced insights and entertainment intelligence to maximize the value of your content,” Hastings said. “Every day poses a new challenge for the industry, from rising content costs to more windows to exploit. This is fueling intense competition for catalog and long-tail content to fill programming gaps and address the new realities of generational and niche audience viewing patterns.

“Attend this informative discussion and learn best practices today that meet tomorrow’s challenges with meaningful, predictable metrics that drive the right available content for the right audience.”

By using a single platform, companies can maximize and optimize the value of their content, and uncover what makes sense to target and license.

The Content Workflow Management Forum is produced by MESA, the Smart Content Council, and the Hollywood IT Society, with sponsorship by Whip Media Group, Deluxe, Digital Nirvana, Meta, OOONA, Vubiquity, Nexus TV, Titles-On, EIDR, Keywords Studios and Signiant.

For regular programme updates, click here.

To register for the event, click here. To join MESA Europe or activate a Content Workflow Management Forum sponsorship, contact David Millar at [email protected], Evie Silvers at [email protected], or Garrett Finley at [email protected].