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Entertainment Evolution Symposium: The Use of Data in Digital Transformation
Keynotes from executives with NBCUniversal, Dow Jones and Ankler Media; multiple sets of breakout tracks covering everything from ethics, financials and syndication, to workflows, awards and insights, to Web3 and the metaverse; and a gathering of industry innovators and thought leaders, all discussing the use of data across the global entertainment ecosystem. Continue reading
Dow Jones CBO, Ankler Media Team to Keynote Sept. 21 EES
Attendees of the Sept. 21 Entertainment Evolution Symposium (EES) in Los Angeles will be treated to two very different — and every relevant — keynote addresses.
The morning keynote — “Transforming the Global Connected Consumer” — will come from Rob Hayes, chief business officer for Dow Jones, with an introduction by Claudio Ludovisi, assistant dean, marketing and strategy for Pepperdine Graziadio Business School, and will examine how one of the most respected U.S. brands has met the challenge of today’s digital-first age, and offers insight into how they’ve applied data-driven insights throughout the company. Continue reading
Entertainment Evolution Symposium Keynote: Under the Feathers at Peacock
At the Sept. 21 Entertainment Evolution Symposium (EES) Los Angeles, Jenny Burke, EVP of advertising strategy for NBCUniversal, will deliver the opening keynote of the day, with “Under the Feathers at Peacock,” detailing the rise of the first-of-its-kind AVOD streaming service.
After years of espousing SVOD as the only way to launch successful streaming platforms, the industry has finally come around to the power of AVOD streamers. Two years ago, NBCUniversal bucked industry norms with the launch of Peacock, in a move that many of its biggest competitors are now seeking to emulate.
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More Data, More Problem? EES Panels Explores M&E Challenges
At the Sept. 21 Entertainment Evolution Symposium (EES) in Los Angeles, a panel of experts will tackle one of the biggest pain points in the industry today: how exactly do we house, analyze, secure and apply insights from all this data we have access to today?
There are a multitude of avenues through which companies can collect consumer data, and it’s become much easier to collect and use that data to drive a direct-to-consumer (D2C) strategy, directly from interactions with consumers, allowing for more detailed customer segmentation and ultimately better promotion and personalized product assortment.
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Signiant Examines Cloud Pitfalls, Benefits at Entertainment Evolution Symposium
Most media companies are using the cloud in some way today, and the No. 1 challenge Signiant encounters is around managing and predicting costs.
The company has been at the forefront of the cloud transition, both in terms of operating its own SaaS platform at scale, and in helping most of the world’s top media companies on their cloud journeys. The Signiant Platform moves petabytes of content to and from Amazon, Microsoft, and Google and through that lens it’s seen these challenges up close.
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FPT Software Tackles Ethical Uses of Data, AI at Entertainment Evolution Symposium
Media and entertainment players are turning more and more to AI and machine learning to help streamline operations, reduce costs, and improve the richness of information that can be made available to consumers.
But these tools come with a certain responsibility when it comes to use, with AI models able to be trained in ways that expose bias, and machine learning applications leveraged to censor or politicize. At the Sept. 21 Entertainment Evolution Symposium (EES) in Los Angeles, the experts at FPT Software will explore how to identify and potentially avoid ethical misuse of these technologies, in the session “The Ethical Uses of Data, AI, and Machine Learning in Media and Entertainment.” Continue reading
Entertainment Evolution Symposium Returns September 21
The Entertainment Evolution Symposium (EES), the annual gathering of industry innovators and thought leaders, all discussing the use of data to effectively blend physical and digital experiences across the global entertainment ecosystem, returns as an in-person event September 21st at The Skirball Cultural Center in Los Angeles. Continue reading
