Conference Programme

Event Schedule (BST):

12:30 : Registration Opens
12:45 : Opening/Welcome Remarks
13:00 : Keynote Address
13:30 : General Sessions and Networking Breaks
15:10 : Breakout Sessions, Multi-Track
16:45 : Closing Remarks/Networking Reception

Conference Programme:

Opening Remarks

Guy Finley, President, MESA
Caroline Baines, Member Services Director, MESA Europe
Conference Welcome Remarks

Tony Barbagallo, Chief Executive Officer, Caringo
KEYNOTE ADDRESS: Exponential Change – The Total Transformation of Business and Society

Successful businesses always maintain a constant conversation about the future: what lessons need to be operationalized today in order to avoid future irrelevance or worse, extinction? As the Media & Entertainment industry continues to evolve it is essential to understand that everything that can be digitized, automated or virtualised, will be. Cognification, automation, disintermediation and robotization and revolutionizing our industry’s digital transformation – moving from a physical to a digitally-native world – is only accelerated by the current global pandemic. How can people and their organisations become better at understanding the new challenges and opportunities, and move faster to develop the mindset and implement the transformations that are required during these uncertain times? How will our human resilience continue to make our companies prosper in this world of hyper-connected and interdependence? Our Keynote Address sets the stage for an afternoon programme focused on our strength as a global community of innovation and transformation technologists.
Gerd Leonhard, Futurist, Author & Chief Executive Officer, The Futures Agency
Transformation and Resilience in Media & Entertainment

The last few months have brought about widespread disruption and a plethora of new challenges for Media & Entertainment businesses globally. During this session, the panel will discuss and share their insight into the key challenges their companies faced as a result of COVID-19 and discuss their role in ensuring as much continuity as possible. They will explore some of the work done to quickly adapt and transform to the disruption within their organisation, the impact overall on their teams, workflows and technology. as well as what the future looks like.
Guy Finley, President, CDSA
Alex Pickering, Content Security Director, BBC Studios



What is “Smart Content” (and Why Should We Care?)
Caroline Baines, Member Services Director, MESA Europe
Mary Yurkovic, Director, Smart Content, MESA
How the LMT Helps the World Manage Our Media Assets

The Language Metadata Table (LMT) was created to provide a unified source of reference for language codes for use throughout the media and entertainment industries. Launched in July 2018, and sponsored by MESA, the LMT Working Group provides a forum for the increased exchange of ideas and expertise in the meta(data)verse. This session provides a brief update on the LMT’s core framework, addresses what new objectives are being proposed, and shares news about partnerships and announcements in Q4.
Yonah Levenson, Metadata Strategy and Terminology Governance, WarnerMedia/HBO
Content Localisation and the Emerging Smart(er) Supply Chain

The pandemic has become a catalyst for innovative business tactics and techniques across the entire content supply chain as both data and cloud assist in our reaction and continuity in remote working. This session discusses inventive solutions in localisation projects that emphasize strength in partnerships, both old and new, driven by the need for us to come together with creativity and community across the global supply chain for localisation and distribution.
Moderator: Caroline Baines, Member Services Director, MESA Europe
James Hurrell, Head of Content Operations & Localisation, BBC Studios
Jan-Hendrik Hein, Director of Media Operations at A+E Networks UK
Giulia Parker, Localisation Executive, ITV
Introduction to Technology Showcases and Room Moderators

Caroline Baines, Member Services Director, MESA Europe
David Millar, Business Development Director, MESA Europe
Garrett Randall, Vice President, Member Services, MESA
Evie Silvers, Director, Business Development, MESA
15:00-15:10 PM

BREAKOUT SESSIONS (Multi-Track, Technology Showcases)

Industry experts share innovative ideas, processes, or perspectives in an interactive and intimate way with the audience who are free to choose which topic/area they find most interesting. Sessions will address key areas on four separate tracks: Data, Cloud, AI/ML/CX/Supply Chain and Security


  • 15:10 SESSION 1
  • 15:30 SESSION 2
  • 15:50 SESSION 3
  • 16:10 SESSION 4
  • 16:30 SESSION 5


16:45 Closing Remarks and NETWORKING RECEPTION
Guy Finley, President, MESA
Caroline Baines, Member Services Director, MESA Europe