Breakout Sessions




11:30 a.m. – 12 p.m.
Securing your Journey to Hybrid Multicloud
From misaligned business strategies to shared security responsibility models in the cloud, to the growing tools and technologies available, security in the cloud can appear daunting, especially when just adopting traditional security controls in the cloud may not always be the best approach. Yet, the future of modern business depends on secure hybrid cloud and multicloud solutions. IBM Security will discuss how the company can help clients protect and manage modern hybrid cloud programs so they can securely innovate, migrate, build, compete and grow at cloud speed.
Amanda Sherman, Offering Manager, Cloud Security Services, IBM Security

12:05 – 12:20 p.m.
Oracle + Richey May: The Year Hollywood Got Back to Work
This session discusses what companies are doing as Hollywood continues to “unthaw” and get back in to the business of developing content for the world. As part of that journey Olivier and JT will discuss trends and considerations that companies should keep in mind as they work on opening their offices and productions back up.
JT Gaietto, Executive Director Cybersecurity Advisory, Richey May Technology Solutions
Olivier Jorda, Global Senior Director, M&E Strategy, Oracle

12:25 – 12:40 p.m.
Ahab and the Great Whale Phish
This session looks at the impact of phishing through the lens of 2020. How do we detect, educate and defeat these insipid attacks on our employees and infrastructure?
Chris Taylor, Director, Media & Entertainment Information Sharing & Analysis Center (ME-ISAC)

12:45 – 1:15 p.m.
Don’t Let a Crisis Spoil Your Drama – Experience an Incident Response App at Work
It’s 8pm on a Friday, the CTO of a global creative services provider is notified of a significant security breach involving a premium episodic title. Unfinished content has been leaked and its office has been told that, unless a significant ransom is paid, further material will be released revealing the plot line, together with sensitive contractual cast information. See Convergent’s incident response App at work in a 30-minute exercise and get a taste of what it is like to get that call, how to kick start the response and manage communications to staff and external stakeholders.
Mathew Gilliat-Smith, Executive Vice President, Convergent Risks
Chris Johnson, Chief Executive Officer & President, Convergent Risks
Matt Lody, Chief Technology Officer, Convergent Risks



11:30 – 12 p.m.
Use Consumer Data to Predict Content Success: What’s Your Demand Score?
The pandemic has accelerated the distribution of content and has increased global viewing, creating a high demand for both original and library content. With the increase of content, rights, platforms and pricing, the process of buying and selling content has become difficult and the need to identify the right licensing opportunities is critical. See how a Demand Score can help organizations stay ahead of the competition by predicting how a TV or movie title will perform among a target audience on a specific platform or within a specific country or region, enabling buyers and sellers to make real-time content licensing decisions that drive audience viewership and engagement, maximize revenue, and make the global film and TV content licensing process faster and more efficient. Join our conversation on the details of a Demand Score and how predictive analytics and consumer sentiment and engagement data are paired together to take the guesswork out of content licensing.
Eric Steinberg, Media Research & Insights Lead, Whip Media

12:05 – 12:20 p.m.
As The World Churns: Best Practices in Subscriber RetentionWith more content owners launching their own direct to consumer services, the market is becoming highly competitive. Learn the best practices in subscriber lifecycle management and retention. How do providers keep their subscribers for the long haul?
Siva Natarajan, Global Head for Strategy, Media and Entertainment, Salesforce

12:25 – 12:40 p.m.
Engaging Your Consumers & Users in a Crowded Communication Landscape
Consumers in today’s digital media landscape increasingly expect consistent experiences across all channels and for their favorite brands to engage with them on whatever channel they prefer. One of the key CX trends of 2021 that companies are adopting to engage with users and relying on for their digital transformation strategy is Messaging. Messaging of all flavors makes it easy to stay in touch with convenient and engaging interactions. Popular messaging platforms such as Facebook Messenger or WhatsApp for your web, mobile, social channels or integrate into Discord so customers can reach you instantly. In this session, viewers will learn more about leveraging Messaging tools for media & entertainment companies to provide faster, more personalized experiences that allow brands to stay ahead of the competition.
Joe Jorczak, Enterprise Account Executive & Industry Lead, Zendesk

12:45 – 1:15 p.m.
Unlocking the Power of Real-Time Data in Today’s News Environment
Get “under the hood” with ABC Owned TV Stations and Microstrategy as they reveal their innovations in the measurement of instant viewer-engagement data. Learn how mission-critical KPI goals are made more understandable, and how a streamlined reporting system is driving “sticky stories” and precise deployment of production efforts. See how bespoke dashboards clarify information across all levels of ABC Local News operations. How did this unique and forward-facing project come together…and how will it benefit our industry in broader ways in the future? Be part of a deep dive discussion with the people making the 1s and 0s representing their audience ever more valuable.
Michael Stirk, Senior Manager, Data Architecture & Business Intelligence, ABC Owned TV Stations
Jim Whelehan, Senior Account Executive, M&E, MicroStrategy



11:30 a.m. – 12 p.m.
More for the Money: How to Maximize IT Investments and Avoid Expensive Makeovers
The events of the past year accelerated enterprise-wide digitization in media and entertainment companies, leaving many struggling to integrate disparate legacy systems and workflows. Companies have been trying to meet the challenge by either redoing their systems or replacing them altogether. There is a simpler, faster, and better way to bring all your essential data elements into a single pane. This approach uses machine learning and AI to automate routine workflow and decision-making processes, enabling virtualized production and smarter operations. Join us to discuss how to: Leverage process and functional expertise to fast-track deployment of a flexible systems of engagement and deliver personalized user experiences; Drive meaningful insights for business users to enable faster decision making without having to jump across siloed systems; and Harness emerging technologies to deliver to oscillating demand and consumption patterns and improve employee and customer experience.
Rachel Thomas, Vice President, Transformation Partner, Genpact
Ani Sarkar, Vice President – Media and Entertainment, Genpact

12:05 – 12:20 p.m.
Remote Production Should be Easier, It can Be
Are you struggling with remote productions and your distributed team? New remote work responsibilities have turned many M&E projects on their head. Remote video editing, file access, and collaboration doesn’t have to be challenging, not when there’s a solution that is infinitely scalable and accessible no matter the location. Join us in discussing a cloud-first approach and demonstrate how global broadcast companies and post-production teams are seamlessly working together from any location, accessing files and projects, directly from the cloud using LucidLink. We’ll be hearing renowned colorist Jeff Om talks about being on-location while editing and collaborating on feature films – in real-time – using LucidLink, Adobe Premiere Pro, and cloud storage. Production teams can use any NLE tools, any operating systems and collaborate on media projects from anywhere in the world.
Richie Murray, Media Workflow & Cloud Technologist, LucidLink
Jeff Olm, Colorist and Director of Cloud Service, Eclipse Tech
Dennis Radeke, Director of Sales, LucidLink

12:25 – 12:40 p.m.
Remote Production Challenges and Best Practices – Script to Screen
Explore the challenges faced by live events and remote production executives and factors that affect their decisions around people, processes, and tools in today’s environment.
Moderator: Don Terry, Chief Revenue Officer, 5th Kind
Scott Cler, Global Alliance Manager, M&E, Amazon Web Services
Sandra De Silva De La Torre, Cinematographer & Producer
Matthew Herson, Principal Solutions Architect, Amazon Web Services

12:45 – 1:15 p.m.
Metal and More: Lessons Learned from Super League & Equinix Metal to Maximize Digital Performance
Super League was looking for a way to maximize performance per server for their streaming toolset. Partnering with Equinix Metal has enabled Super League to manage hypergrowth while actually improving their already premium content experience. Metal was able to help improve performance and lower costs by offering a true bare metal server experience in exactly the right location connected to exactly the right networks at exactly the right time. After testing multiple options Super League discovered Metal could do everything they needed and scale on demand while consistently offering the performance needed to deliver the best experience to the broadcast crew in real time.
Brian Gramo, Vice President of Video Production, Head of Virtualis Studios
Benjamin Jenkins, Senior Principal Solutions Architect, Equinix




11:30 a.m. – 12:00 p.m.
Digital Twin-based Experimentation in the Media & Entertainment Industry
Best friendships, which is the case between audiences and platforms, need to be unique, personal, and effortless. The audience will choose the platform that anticipates their need and knows exactly what to offer. Employing a direct-to-consumer (D2C) operating model opens a window directly into the hearts of audiences. It creates a direct relationship with consumers, and their data. D2C initiative success hinges on companies which effectively leverage their available data to create unparalleled experiences for the audience, and impactful revenue streams for the business. This discussion will focus on how the entertainment industry can move beyond using historical events to plan and recommend media using the behavioral nuances of their audiences (preference changes by mood, season, time of day, etc.) and also on how the entertainment industry can embrace a risk-free, data-driven, business experimentation which allows decision makers to measure the effectiveness of new business initiatives, content and Experiences on digital twin of audiences. Understanding the traits and experiences of Digital Twin of audiences can reveal relationships, behavioral traits, interests, preferences, availability of time and money, and many other data points across different stages of the content lifecycle.
Narendran Sivakumar (Naren), AI Advisory, Products & Platforms, Communications, Media & Information Services Business Unit, Tata Consultancy Services

12:05 – 12:20 p.m.
EluvioLIVE: A Novel Streaming & Ticketing Platform Distributed Directly from Artists & Publishers
Join Emmy award-winning technologist Michelle Munson during this live Q&A session to discuss a new approach to help tackle some of the biggest challenges in online ticketed performances, including artist control, monetization, and streaming quality. The discussion will explore EluvioLIVE, unveiled at SXSW, which provides artists with a novel blockchain-based streaming and ticketing platform for concerts and more, distributed directly from artists to their global audiences. EluvioLIVE is built upon the award-winning Eluvio Content Fabric, used by Tier 1 media companies including MGM Studios, FOX Networks, and others.
Michelle Munson, Chief Executive Officer and Co-Founder, Eluvio

12:45 – 1:15 p.m.
AI Ethics in Media: Where We Are, and… Where We’re Going
A check in on the work of the ETC-SMPTE Joint Task Force on AI in Media, as the ethical implications of AI systems have taken center stage in the debate over deployment of machine intelligence pipelines. This is an overview of what ethical issues are relevant to the media industry, and how ETC and SMPTE are thinking about handling them.
Yves Bergquist, Director, AI & Neuroscience in Media Project, Entertainment Technology Center at the University of Southern California ([email protected])



11:30 a.m. – 12 p.m.
Smarter Workflow to Reduce Catch-Up Costs
With streaming on the rise, the costs associated with running OTT services are increasingly appearing on the radar of CFOs. Facing fierce competition from the multitude of players in the field, service providers need to be more efficient to be able to invest in content and improve the customer experience. CFOs are especially concerned that as the number of streams and viewership hours increase, the expansion, replacement, and maintenance costs will outpace the revenue growth. Most streaming platforms address live TV and catch-up TV services with two separate, independent workflows. If you are adding more live TV channels and offering more catch-up, not only storage cost increases, but perhaps more significantly, the infrastructure and operational cost induced by the parallel packaging workflows will soar. In this session, we will discuss how to reduce catch-up TV costs as well as any potential challenges to streamlining workflows.
Maxim Shevchenko, Senior Product Manager, Irdeto

12:05 – 12:20 p.m.
Turbocharging EIDR Workflows, Today and into the Future
This session covers how the Meta EIDR matching and registration module turbocharges the EIDR workflows of some of the world’s largest studios and broadcasters. There will also be a look forwards to upcoming advancements that will enable matching of entire shows, seasons and episodes – with simple tools to reconcile where sequencing may vary between the source and destination catalogues.
Introduction by: Richard Kroon, Technical Director, Entertainment ID Registry (EIDR)
Robin Tucker, Chief Executive Officer, Meta Data Systems

12:25 – 12:40 p.m.
High Latency Streaming: Do Viewers Care?
Leading video tech analyst Brian Ring will reveal the results of his Spring survey on the topic of latency in live sports streaming. Other exclusive data points on QR Codes, Social TV, and News viewing during Covid will be shared. Brian will also debut his new segment, “Top 5 Tells,” from this past quarter’s most important video tech & streaming news events.
Brian Ring, Host, FutureOfTV.Live

12:45 – 1:15 p.m.
How Screenrights Supports Content Creators by Scaling to Accurately Match Usage Records
Screenrights manages royalty licensing for educational broadcast content in Australia and NZ, supporting learning & creativity throughout the region. As the amount of educational video content grows, the team realized that manual record matching could no longer scale to address the millions of usage records across television, mobile, IPTV and other over the air broadcasts. Screenrights needed a better way to scale their efforts and accurately attribute usage records. Hear first-hand why machine learning-first data mastering is critical to achieving Screenrights’ goals of making sure content creators are paid and continue to make new educational videos. Hear from Emma Madison, Head of New Business & Technology, about how she builds the business case to adopt new technologies for the organization’s board of directors. Learn more about why Screenrights values data mastering at scale and what it allows them to accomplish their goals.
Emma Madison, Head of New Business & Technology, Screenrights
Nicole Wong, Sales Engineer, Tamr



11:30 a.m. – 12:20 p.m.
Gettin’ Sassy about SASE!
Gartner’s “The Future of Network Security Is in the Cloud” report spells out the potential for the transformation of networking and security in the cloud, built upon a new networking and security model. That model is called Secure Access Service Edge (SASE), a term coined by Gartner’s leading security analysts. This architecture improves cloud security, reduces costs and increases network performance. Join this session to learn more!
Moderator: Adam Slohn, Chief Executive Officer, Dark Fiber Production Technology
Mark Peay,, Channel Director – Channel Director – West Region, SASE (Converged SD-WAN + Security-as-a-Servcie) Evangelist, Cato Networks
Michael McGrory, Senior Solutions Engineer, Cloudflare
David Nuti, Head of Channel & Alliances, Open Systems

12:25 – 1:15 p.m.
Optimizing Capabilities & Costs Thru Hybrid Cloud Architectures
The cloud offers a significant portfolio of new capabilities, enhanced workflows, creative options and access to new remote talent. However, no one cloud service has all of the “best of breed” media workflow solution components and some things still perform better creatively on premise or in a private cloud datacenter. But then how does one stitch all of this together in way that it operates fluidly from end to end and the content producers aren’t hit with a bunch of unpredictable cost overruns due to egress and other hidden fees.
Moderator: Adam Slohn, Chief Executive Officer, Dark Fiber Production Technology
Scott Johnson, Head of North America, SimpleCloud
David Ward, Chief Executive Officer, Packetfabric
Rob Zimmerman, Databank


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