Global Head for Strategy,
Media & Entertainment,
Siva Natarajan heads global strategy for Media & Entertainment industry and Salesforce’s media industry product Media Cloud.In his role, he focuses on building strategic vision and product roadmap for Media-industry specific applications across production, subscription, advertising, commerce and licensing businesses. Prior to Salesforce, Siva was a strategist at The Walt Disney Company covering their studio, international, consumer products & gaming divisions and most recently with Accenture Interactive advising Media & Entertainment clients on innovation and digital transformation opportunities. Siva holds an MBA from ColumbiaUniversity, an MA in Information Systems from The University of Iowa and a BS in Electrical Engineering from BITS Pilani, India.