Award-Winning Pixar Story Expert to Keynote HITS Fall: Digipalooza Conference

LOS ANGELES — Acclaimed Pixar Animation Studios storyteller, Matthew Luhn, has been named a keynote speaker at the annual fall conference of the Hollywood IT Society (HITS), October 18, 2016 in Hollywood.  With the theme, “Synthesizing Creativity and Business Success in Hollywood,” the talk will focus on how big data is being used to create great stories and characters at Pixar and other leading companies.

The keynote will be featured at HITS Fall: Digipalooza, the largest fall conference for the Hollywood IT community and its technology partners, taking place at the Loews Hollywood Hotel.  Over 600 studio executives and solutions providers attended the last HITS event, HITS: Spring, in Universal City, Los Angeles last May.

“Story telling that leverages insights from big data is changing everything from content development to corporate culture itself,” says Luhn, who will further explain how IT is now empowering and inspiring creatives, publishers, advertisers and innovators to forge stronger, more meaningful connections with their fans and consumers.

Matthew Luhn is a storyteller and story supervisor with over 20 years’ experience creating stories and characters at Pixar Animation, The Simpsons, ILM and other studios. His story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.  Clients who learned from him how information technology can transform the way they tell their own corporate stories include Adidas, Facebook, BBC, Microsoft, Sony, Warner Brothers, Apple, Disney and Google.

With an overall theme “Digipalooza:  Where IT and Hollywood Rock,” this year’s HITS: Fall event will offer a full day of expert presentations about new cloud workflows, cybersecurity, data & analytics, metadata and asset management, consumer mobility – all in service of sales, marketing, distribution, finance and production. Content Advisors for the conference. include senior executives from Sony Pictures Entertainment, the Walt Disney Company, Fox Filmed Entertainment, NBC/Universal, Lionsgate, Warner Brothers Entertainment and Paramount Pictures.

HITS is a professional community of IT executives representing the Hollywood studios and supporting information technology providers. Organized under the aegis of the Media and Entertainment Services Alliance (MESA), the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions, theme parks, video game publishers and music labels.  HITS works year-round to facilitate communication and discussions between entertainment and IT professionals in Los Angeles, New York and London.

For more information about the HITS Fall: Digipalooza conference visit:

Find out how your company can participate by contacting Garrett Randall, Sr. Director Membership Services, p: (310) 882-9204, e: [email protected]


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