Entertainment ID Registry (EIDR)
Will Kreth has been involved in the broadband and digital media revolution for more than two decades and is a strategic advocate for supply chain automation, improved metadata workflows, and digital and media asset management systems (DAM and MAM). He recently joined EIDR from Showtime Networks where he was Director of Metadata Management, responsible for the implementation of consistent guidelines and best practices for Showtime video content, including standard EIDR registration for all content. Will’s involvement with EIDR goes back to his earlier work at Time Warner Cable (now Charter), where he helped found EIDR as part of the CableLabs unique ID working group. While at Time Warner Cable he also won the 2010 ITVT.com award for Individual Leadership in Interactive Television.