11:15 – 11:45 a.m.
Building a Metaverse Strategy for Media and Entertainment Brands
Even as leading technology brands have started the work of creating their own metaverses, one thing is clear — media, publishing and entertainment companies will have a unique role to play in the evolution of these seamless, immersive online spaces. What would that role look like? And how can media and entertainment companies prepare themselves to tap into new growth opportunities in the metaverse? Join us for deep insights on the possibilities of the metaverse and the building blocks enterprises need to take advantage of them. And see how some early movers are leading the way.
Brajesh Jha, Senior Vice President & Global Head of Media, Publishing & Entertainment, Genpact

11:50 a.m. – 12:05 p.m.
How the Metaverse is Setting the Stage to Transform CX
The advent of the metaverse means a new realm for customer experience (CX). As experiences in media and entertainment change shape, so will customer relationships. We explore how the metaverse will change customer relationships and customer support.
Ryan Lowe, Senior Manager Enterprise Sales, Zendesk

12:10 – 12:40 p.m.
Creating Impact-Driven Metaverse Experiences
For the foreseeable future, enterprises will be expected to make significant investments in building and operating Metaverses, either for their entire organization or for specific areas of business. Metaverses represent the convergence of physical and digital lives. These include digital-twin, fully interactive environments, as well as game-inspired activities that create engaging and immersive experiences. Softtek’s Digital eXtended Reality (XR) services unit employs Distributed Agile and Lean methodologies to identify productive applications for customer-defined Metaverses, enabled by proven processes designed to deploy enterprise-grade immersive solutions. This breakout session will provide demonstrations of Metaverse implementations, along with the application of Agile processes to develop, test, and deploy immersive content to environments managed on-prem or in the cloud.
Douglas Fajardo, Chief Executive Officer, & Chief Experience Officer, Xennial/Softtek
Diana Rodriguez, Director of Enterprise Lean-Agile CoE, Softtek


12:45 – 2 p.m.

2 – 2:30 p.m.
What the Metaverse Means for Hollywood
This session cuts through the clutter and defines the metaverse in terms and case studies that our industry can easily understand. Learn the background and what today’s market means moving forward as well as the design experience and where the future is heading as studios embrace the concept and integrate it into their (multiple) product offerings.
Sinan AlRubaye, Chief Experience Officer, ICVR
Guy Finley, President & Chief Executive Officer, MESA


2:30 – 3 p.m.
Moving from Reality to the Metaverse (and VP!)
The Scan Truck is a mobile photogrammetry studio that offers the most cutting edge technologies to deliver you the highest quality 3D assets for your Feature Films, VR Productions, Video Games, TV, Commercials and more. Their state of the art system features over 200 DSLR cameras to capture the uppermost, photorealistic models and this session gives you a deep dive into how creatives are leveraging the technology and will discuss the portability of these hyper-real assets as they move through various production chains.
Jiggs Love, Chief Executive Officer, The Scan Truck

3 – 3:30 p.m.
Particle Ink Metaverse: A New Era at TED Conference 2022
This session digs deep into the first-ever, location-based mixed reality experience to synchronize thousands of devices for a LIVE experience. Particle Ink has created a mixed reality universe bringing to life interactive adventures in both virtual and physical venues. This pioneering broadcast utilized Unity’s emerging technology to add an augmented reality layer for TV viewers. Learn how creatives are pushing the envelope around experience in this engaging panel discussion.
Moderator: Sinan AlRubaye, Chief Experience Officer, ICVR
Ihar Heneralau, Co-Founder & Chief Executive Officer, ICVR
Cassandra Rosenthal, Founder and Co-Chief Executive Officer, Kaleidoco


3:30 – 4 p.m.

4 – 4:30 p.m.
KEYNOTE CONVERSATION: What the Metaverse Means IRL
How big is the market and how quickly will we get there? What strategies are companies adopting across the various engagement models for metaverse, AR or VR projects and how quickly should we be looking to see success? And what does that success really mean when our economy is driven by scale and engagement? This fireside chat takes us to the front lines of development and experience for the metaverse.
Sinan AlRubaye, Chief Experience Officer, ICVR
Elliot Ordower, Co-Chief Executive Officer & Founder, Well Played Studios


4:30 – 5 p.m.
How the Metaverse will Transform your Meetings
Our business interactions during the pandemic became increasingly “local” while expanding globally thanks to the new collaboration tools (known as UCaaS) but what is the next step in creating truly compelling, immersive experiences at work.Levering gaming tools and Hollywood sensibility, this session offers a “Show & Tell” of this innovative new platform!
Sinan AlRubaye, Chief Experience Officer, ICVR
Guy Finley, President & Chief Executive Officer, MESA


5 – 5:30 p.m.
The Future of Storytelling
Media.Monks is a digital-first marketing and advertising services company connecting the dots across content, data&digital media and technology services. Working in partnership with innovators across multiple metaverse platforms, and with leading influencers and celebrities, they create the most cutting-edge experiences in AR, VR and Metaverse. This panel discussion features the leader in building these expereinces in conversation with the chairs of NAB’s National Advisory Council for Web3 who are providing guidance and expertise in developing educational content about new technologies, content models and consumer behaviors driven by the next generation of the internet.
Moderator: Lori H. Schwartz, Chief Executive Officer & Founder, StoryTech
Eric Shamlin, Executive Vice President, Global Head of Entertainment, Media.Monks
Seth Shapiro, Chairman, NAB Web 3 Advisory Council



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