Jenefer Brown,
Executive Vice President,
Lionsgate Global Live, Interactive and Location Based Entertainment
As Executive Vice President of Lionsgate’s Global Live, Interactive and Location Based Entertainment, Jenefer Brown has established Lionsgate as a major force in branded entertainment. Brown oversees several fast-growing businesses that expand the reach of Lionsgate’s film and television properties, including location-based entertainment, which encompasses attractions in the U.S., Europe, Middle East and Asia, the dynamic interactive games business and the consumer products business.
Most recently, Brown negotiated Lionsgate’s strategic relationship with Tom Brady’s fast-growing NFT platform Autograph. The Company launched Autograph’s entertainment vertical with the Saw horror franchise selling out its debut Halloween weekend, to be followed by iconic Lionsgate film and television properties including the premier action franchise John Wick, the blockbuster Hunger Games franchise, and Emmy® winning Mad Men.
Named Executive of the Year by Los Angeles Business Journal in 2021 and Top 10 Theme Park Influencer by Blooloop for the past three years in a row, Brown led the successful openings of Lionsgate’ Entertainment World in Hengqin, China, which has earned rave reviews for ushering in a new era of immersive indoor theme parks; the Official Saw Escape and Escape Blair Witch experiences in Las Vegas; and The Hunger Games: The Exhibition at the MGM Grand Las Vegas. These initiatives add to a portfolio of Lionsgate-branded attractions and events that includes the Lionsgate Zone of the Motiongate theme park in Dubai, with an expanded Lionsgate Zone that opened in January, the Dirty Dancing and Now You See Me Live stage shows and La La Land, Hunger Games and Twilight live-to-film concert tours.
Under Brown’s guidance, Lionsgate is also adapting several of its most acclaimed intellectual properties to the Broadway stage in collaboration with award-winning producers including the long-running television series Nashville and the film sensation Wonder.
On the interactive games side, the division has garnered critical acclaim and won several major awards at E3. Highlights include the groundbreaking Fortnite X John Wick crossover, John Wick Hex; psychological horror game Blair Witch; and top-selling Five Nights at Freddy’s VR: Help Wanted; and Power Rangers: Battle for the Grid.
