As of July 18, 2018 (subject to change)
9:15 – 9:45 a.m.
MORNING KEYNOTE: Disruption in the Entertainment Industry – Monetizing the MoviePass Effect
MoviePass, the $10-a-month moviegoer’s subscription service, has hit the million-subscriber milestone. When it’s losing money on every ticket used, how is this sustainable? Chairman and CEO, Ted Farnsworth, will explain that the business plan is “all about the data,” able to provide for the first time invaluable “who” and “when” data to content creators and producers.
Ted Farnsworth, Chairman & Chief Executive Officer, Helios & Matheson Analytics and Chief Executive Officer, Zone Technologies
9:45 – 10 a.m.
Unlock the Power of Smart Content with the Right (Data) Pattern
Smart Content impacts everything including how quickly we can get content to our fans and customers, the experiences they have, and the content’s impact on the bottom line. From our experiences working to help create and put Smart Content into action, MarkLogic has developed the Operational Data Hub pattern to define how to bring data together and enable you to make and use Smart Content.
Matt Turner, Chief Technology Officer, Media and Manufacturing, MarkLogic
10 – 10:15 a.m.
Developing a Culture Around Your Data Journey
What does it mean for your organization to have a successful ‘Data Culture’? While truly data driven organizations show increased revenue growth, higher productivity and faster response time to market dynamics, the framework for success is not spontaneous. Before your organization sprints ahead to follow the promise of AI and machine learning, there needs to be a collaborative culture in place built on a clear vision, data fluency, and candor. In his presentation, Thomas walks through key foundational elements of success and shares anecdotes from the front lines where the culture did… or did not…rise to its full potential.
Thomas Stilling, Data Guru
10:15 – 10:45 a.m.
Demystifying Language Metadata
Broadcast and media companies are dealing with multiple language standards, typically using both proprietary and non-proprietary terms. Global distribution requirements are exposing the need to consistently present languages for audio, text on the screen, packaging/display, and online user interfaces. This presentation explores how the IETF BCP 47 languages standard provides a way for HBO to ‘herd the cats’ of existing system interoperability while scoping for a future state that allows us to better support global efforts.
Laura Dawson, Metadata Analyst, Production Technology, HBO
Yonah Levenson, Manager, Taxonomy, HBO
10:45 – 11:15 a.m.
NETWORKING BREAK
11:15 – 11:30 a.m.
Practical Applications of Machine Learning for Image and Video in the Cloud
A year ago, AWS democratized computer vision by making it easy for developers to extract meaningful metadata from content with managed deep-learning services. Since then, we’ve worked with media organizations to integrate scene detection, celebrity recognition, and facial analysis features into content production and distribution systems. In this spotlight session, we’ll inspire those working with visual content by examining practical applications of artificial intelligence in the cloud.
Liam Morrison, Senior Solutions Architect, Amazon Web Services
11:30 – 11:45 a.m.
Using Consumer “Watch Data” to Grow Your OTT Service
Media companies are constantly asking about ways to pull past the competition and grow their digital business. The solution is “Watch Data” where real-time data provides sharp insights and fast intelligence to your platform, allowing you to identify, manage and analyze user segments to create more effective programs. By visualizing big data, providers gain the ability to envision the success of their business and make informed content offerings, UX changes, track campaign success, monitor trends and much more across their OTT service. In this session you’ll learn how successful direct-to-consumer OTT businesses are increasingly dependent on flexible, data-driven marketing capabilities in order to maximize user acquisition, conversion and retention.
David Dwyer, Vice President, Analytics Development, NeuLion
Phil Green, Senior Vice President, Business Development, NeuLion
11:45 a.m. – 12:15 p.m.
Inside the Mind of Watson
Few digital personas/entities have the presence and performance of Watson. We’re all familiar with the brand through television appearances and commercials but Watson’s day-job is providing businesses with cognitive capabilities and tools that transform the way you work. By providing accelerated Video Enrichment and Captioning technologies through truly advanced AI, this session helps you understand what Watson can do for Media & Entertainment companies looking to leverage Watson’s expanding understanding and capabilities.
Tim MacGregor, Worldwide Technical Sales, IBM Watson Media
12:15 – 12:30 p.m.
From Digital Transformation to Intelligent Transformation
Most organizations are going through some sort of digital transformation to allow them to compete in their marketplace. Digital transformation is not new and one could argue has been going on for decades. We think organizations need to focus on intelligent transformation if they want to be successful. This session discusses how LiveTiles has been approaching intelligent transformation in terms of their customers and products.
Daniel Goss, Vice President of Innovation & Experience, LiveTiles
12:30 – 1 p.m.
Blockchain + Advertising = Transformation & Innovation
Blockchain will do for transactions what the internet did for communications. This session provides insight into what Blockchain is, why the technology will transform businesses and provide examples of how it will innovate across multiple industries including Media & Entertainment.
Chad Andrews, Global Solution Leader, Advertising and Blockchain, IBM
1 – 2 p.m.
NETWORKING LUNCHEON
2 – 2:30 p.m.
AFTERNOON KEYNOTE: Empowering Artists via Blockchain
The hype about blockchain’s impact on Media & Entertainment often overlooks the critical crypto-community values that are driving each company’s discovery, investment and potential adoption: Transparency; Decentralization; Disintermediation and Democratization. While cryptocurrencies are currently seen as more publicity than purpose, the underlying blockchain technology has the essential elements to make a significant impact on how we create, manage and/or distribute entertainment content in the future. Artists and creators are looking at new ways to partner with content companies to address their goals of creative independence, IP ownership and financial transparency. This Keynote presentation looks at how tokens can be used to manage rights/revenue automatically using smart contracts and explores the tools and systems required to support creatives in this emerging, dynamic and empowering ecosystem.
Kim Jackson, Founder & President of Entertainment, SingularDTV
2:30 – 2:45 p.m.
Survive and Thrive – The Value of the Connected Supply Chain
As the content arms race escalates, a variety of investment strategies around content and technology are emerging. Emily Hopson-Hill, Vice President for Services at Ooyala, will walk through the value of investments which create and connect horizontal platforms and how such an approach to managing the content supply chain positions competitors to survive and thrive – without monstrously large content production and licensing budgets.
Emily Hopson-Hill, Vice President, Services, Ooyala
2:45 – 3 p.m.
Video AI: What’s In Your Content?
This session digs deeper into Azure’s Cloud AI video indexing service that allows users to achieve automatic metadata curation directly from uploaded video content including speech-to-text transcription and closed captioning, face and object detection, language translation along with many other capabilities.
Martin Wahl, Principal Program Manager, Cloud, AI & Cognitive Services, Microsoft
3 – 3:30 p.m.
Gamifying the Data Experience
The consumer digital experience is changing! We are continuously connected and expectations are shaped by the best customer experience across all categories. Hear how data, analytics, insights and content can set your organization apart – – but only if you’re willing to rethink some pre-conceived notions about your audience. Discover how the connected customer is interacting with top brands and how they are willing to pay extra for the digital experience you offer. These experts reveal their approach for having a strong online relationship with their fans by utilizing data and analytics behind games and adventures.
Moderator: Mary Yurkovic, Director, Smart Content, MESA
Panelists:
Allison McHenry, Senior Manager Engineering, Games, New York Times
Jyoti Menon Varkey, Vice President, Strategy & Partnerships, Audience Science Group, Viacom
Eric Wong, Vice President, Information, Galaxy Media
3:30 – 4 p.m.
NETWORKING BREAK
4 – 4:30 p.m.
Smart Advertising: Advancing the Medium (for the Message)
This session looks at dynamic ad insertion and addressable advertising are the future of non-linear, ad-supported media. This session will explore the trends that advertising agencies and brands are exploiting to make the data thread continues through both the content and supportive ads.
Moderator: Harold Geller, Executive Director, Ad-ID
Panelists:
Chris Pizzurro, Head of Sales & Marketing, Canoe
Julian Zilberbrand, Executive Vice President, Audience Science, Viacom
4:45 – 5:15 p.m.
How OBID Transforms Unique Identifiers
OBID (Open Binding of Identifiers) is an open standard (recently published by SMPTE) for ID-to-asset binding that can enable a wide array of capabilities. Speed, transparency and accountability are driving increased collaboration between organizations and standardized unique identifiers improve media workflow automation within M&E companies. This session looks to the future of advanced advertising where deeper integration across delivery and distribution platforms will enable new measurement as well as reduce time and cost for all partners in the ecosystem.
Moderator: Jane Clarke, Chief Executive Officer, Managing Director, Coalition for Innovative Media Measurement (CIMM)
Panelists:
Steve Davis, Global Product Director, Kantar Media
Brian Hughes, Senior Vice President, Audience Intelligence & Strategy, Magna Global
Will Kreth, Executive Director, Entertainment ID Registry (EIDR)
