EVENT SCHEDULE:
8 a.m.: Registration Opens
9 a.m.: Content Protection Summit Program
12:45 p.m.: Networking Lunch
1:45 p.m.: Smart Content Summit Program
6 p.m.: Networking Reception
9 – 9:10 a.m.
Opening Remarks
Guy Finley, Executive Director, Content Delivery & Security Association (CDSA)
Ben Stanbury, Chairman of the Board, Content Delivery & Security Association (CDSA)
9:10 – 9:15 a.m.
Welcome Remarks
Scott Bounds, US Media & Cable Industry Lead, Microsoft
9:15 – 9:45 a.m.
KEYNOTE: Managing Cyber Risk in an Interconnected Workplace is Everyone’s Responsibility
Our opening CPS Keynote explains how today’s cybersecurity requirements extend beyond traditional IT networks and need to focus on individual approaches as well as corporate strategy and structure. As M&E increasingly move to native digital workflows we are creating interdependencies between networks, devices, and users that were impossible to predict just a few years ago. Additionally, as corporate governance and expanding business units are challenged with increasingly long lists of security and privacy challenges, this presentation explains why the threat environment is only one part of the equation and why managing cyber risk in an interconnected workplace is everyone’s responsibility.
Roger Cressey, NBC Counter-Terrorism Analyst & Former Presidential Advisor
9:45 – 10 a.m.
Credential Stuffing: Attacks and Economies
Media and gaming companies are the perfect targets for cyber theft. During this session, we’ll review major credential stuffing attacks and trends that targeted media and entertainment companies over the past year, and highlight the key risks to businesses like yours.
Ritika Tandon, Solutions Engineering Manager, Akamai
10 – 10:30 a.m.
Leak or Breach: Long-Tail Risk Mitigation in M&E
The leak of scripts and unedited episodes continues to be a challenge for our industry. As television and streaming series proliferate they each garner a loyal fan base worldwide that closely charts every detail of their favorite program(s). It is no longer just franchises and high-value assets rather a sustained assault on infrastructure for any information. Add this to the danger of cybersecurity breaches and you have a magical combination of never-ending risk! This session will discuss the security challenges faced in delivering global moments for the super-consumer and the approach taken in creating a stronger chain via a combination of stakeholder engagement, incident management, and vendor cooperation.
Moderator: Guy Finley, Executive Director, Content Delivery & Security Association (CDSA)
Panelists:
Mark Arana, Board Member, Content Delivery & Security Association (CDSA)
Stephen G. Fridakis, PhD, Chief Information Security Officer, HBO
Tom Mendelboim, Chief Technology Officer, Bad Robot
Alex Pickering, Global Content Security Director, BBC Studios and Chair, CDSA European Committee
10:30 – 11 a.m.
NETWORKING BREAK
11 – 11:15 a.m.
How Threat Intelligence Protects M&E Content
Media & Entertainment companies help shape public opinion and national image and are a target for advanced persistent threats and other cyber threats. With information coming in via news, blogs, tweets, alerts from cybersecurity vendors, alerts from government agencies, and other sources, there is a mountain of data that is relevant specifically to media & entertainment companies. This session on threat intelligence is designed to help you understand its importance to M&E, how threat intelligence fits into your security program, why you need it and how it helps you/your employees stay safe online.
Chris Taylor, Director, ME-ISAC
11:15 – 11:30 a.m.
The Accidental Insider
How do you deal with the accidental insider in your organization? This attacker is not motivated to attack the organization, but does so through some unwise action/inaction, such as clicking a bad link or inserting a USB thumb drive. Technical defenses include encryption and MFA, as these minimize damage in the event the accidental insider does something dumb. Psychological defenses include things like security training and enculturation, which helps otherwise smart people make safe choices. Notably, these defenses will not work for all attacker types (no amount of training would be effective against the determined malicious insider) but this presentation gives insight and fundamentals on how to approach this unique, emerging threat.
Ted Harrington, Executive Partner, Independent Security Evaluators (ISE)
11:30 – 11:45 a.m.
Get it to the Cloud (Evolving Your Edit Pipeline)
You used to be able to air-gap your edit bay, but the scale and volume of content means you need geometrically more capacity. Where will you put it all? The logical answer is the cloud, but what does that do to your asset protection strategy? Learn how to secure your editorial environment to effectively enable cloud-scale workflows in both hybrid and cloud-native architectures, and allow editors to work from anywhere.
Joel Sloss, Senior Lead, Media & Entertainment – Security, Microsoft Azure
11:45 a.m. – 12:15 p.m.
Production Security: Strategies and Best Practices
Systems utilized during production are becoming increasingly connected and collaborative. Each piece of this complex ecosystem of platforms, applications and facilities are vulnerable and protecting each pose unique challenges for creatives, executives and engineers. Your strategy and approach to security is critical as this ecosystem is distributed across multiple facilities, some controlled by a production company themselves and others by a 3rd party solution provider. This panel will discuss best practices for analysis, integration and adoption of tools, technologies and culture, with a closer look at collaborative approaches to production security in the cloud.
Moderator: Lulu Zezza, Chair, Production Security Working Group, Content Delivery & Security Association (CDSA)
Panelists:
Cyril Rickelton-Abdi, Co-Chair, Production Security Working Group, Content Delivery & Security Association (CDSA)
Keith Ritlop, Head of Content Security Technology, Amazon Studios
12:15 – 12:45 p.m.
KEYNOTE: Protecting the Most Important Asset…YOU!
Corporate travel for business executives involves risk. Depending upon the location/stability/culture of your destination, how you react in an unexpected moment could make a real difference in what happens to you both physically and emotionally. Scenario exposure and training can mitigate those risks and many times it is as simple as “knowing what to do”. Arming yourself with basic safety tactics can potentially keep you out of harm’s way or get you out of (even prevent) a crisis situation. This session shares tips and tactics from Shelley’s best-selling book, Vigilance: The Savvy Woman’s Guide to Personal Safety, Self-Protection Measures and Countermeasures, to raise your everyday vigilant, help you manage your personal risk and stay safe when traveling domestically or abroad.
Shelley Klingerman, Author and Chief Executive Officer/Founder, Stiletto Agency
12:45 – 1:45 p.m.
NETWORKING LUNCH
1:45 – 1:55 p.m.
Opening Remarks
Guy Finley, President, MESA
Mary Yurkovic, Director, Smart Content
1:55 – 2 p.m.
Conference Welcome Remarks
Scott Bounds, US Media & Cable Industry Lead, Microsoft
2 – 2:15 p.m.
Operationalize Your Data and Get the Most Out of Your Smart Content
Data is fast becoming a critical asset for entertainment and media companies. But many obstacles stand in the way of the vision Smart Content: leveraging all the data around your content. This spotlight will discuss how leading entertainment organizations like NBC and Sony Pictures are investing in data and how the operational data hub pattern is helping them make good on the promised value of data.
Matt Turner, Chief Strategy Officer, Media and Manufacturing, MarkLogic
2:15 – 2:45 p.m.
Wrangling Content to Maximize the Consumer Experience
This session discusses why customer-focused offerings, technology integration and data strategy are critical to the long-term success of content consumption, including direct-to-consumer. What technology, tools and techniques are successfully gaining traction for consumer engagement? How is data utilized to create relevant consumer experiences through apps and other platforms? Panelists will explore the impact extended technology models have on the consumer experience and why it is important both internally, with partners and from the customers’ perspective.
Moderator: Nona Janssen Walls, Founder & President, Janssen Entertainment & Media Services/Consulting
Panelists:
Mark Coatney, Vice President, Digital News, Forbes
Grant Nodine, Senior Vice President, Technology, NHL
2:45 – 3 p.m.
Tower of Babel: Decoded!
Broadcast and media companies are dealing with multiple language standards, typically using both proprietary and non-proprietary terms. Global distribution requirements are exposing the need to consistently present languages for audio, text on the screen, packaging/display, and online user interfaces. The Language Metadata Table (LMT) adheres to the IETF BCP 47 languages standard and provides a way for those in the media and entertainment industry to ‘herd the cats’ of existing system interoperability while scoping for a future state that allows better support of global efforts. This presentation provides an update to the Language Metadata Table and launches its 2.0 release.
Laura Dawson, Metadata Analyst, WarnerMedia/HBO
Yonah Levenson, Manager, Metadata and Taxonomy, WarnerMedia/HBO
3 – 3:15 p.m.
Leveraging Metadata in the Moment
Metadata is currency in the ‘New Hollywood’. The volume, variability and velocity of this new content supply chain is an unprecedented challenge for the Media & Entertainment industry. In the ‘New Hollywood’ platforms garner metrics from their customers in real-time and can capitalize on the moment. This presentation walks us through the nexus of data science and information science that unearth meaningful discovery and personalization, leading to better analytics and business decisions.
Gabriel Berger, Chief Executive Officer, ThinkAnalytics
3:15 – 3:45 p.m.
KEYNOTE: Aligning Analytics Strategy with Business Strategy for Success
Data has the power to be a catalyst with the ability to better understand customer insights. If the analytics of what is revealed is not in alignment with what the business goals are, the information is counterproductive. In this session, Ash Dhupar will discuss a common mistake often overlooked by many organizations. He will also reveal how when an effective company data strategy that is closely aligned with business strategy has been thoughtfully developed, the path to achieving business goals is illuminated with powerful insights. The outcome of these efforts has multiple benefits as improved data quality means, for example, richer customer insights (better customer engagement and retention), clear priorities (better marketing ROI), and a clear picture of cause & effect across all departments. By aligning a solid data & analytics strategy with the business goals & objectives will garner new revenue opportunities & generate efficiencies to increase the bottom line.
Ash Dhupar, Chief Analytics Officer, Publishers Clearing House
3:45 – 4:15 p.m.
NETWORKING BREAK
4:15 – 4:30 p.m.
Intelligent Transformation: How to Build an AI and Bot Strategy for Your Organization
Given that AI has only recently been introduced to the workplace, practical insights on how to embark on an Intelligent Transformation and implement AI in the enterprise is unknown territory for many organizations. Attend this session and get practical advice on how to build and AI and Bots strategy for our workplace. LiveTiles Bot technology, which is built on Microsoft’s Azure Bot Framework will help you improve your business processes, remove mundane tasks and improve the speed and access to information in your organization. Topics to be discussed in the session: popular AI and Bot applications for common business functions; real customer AI and chatbot use cases; building and validating a use case for a Bot in your workplace, and Getting started with an AI strategy – “LiveTiles Chat Bot workshop”.
Dennis Helms, Innovation and Experience Lead, LiveTiles
4:30 – 4:45 p.m.
What Does A Machine-Learning & A.I. Enabled Media Organization Look Like?
With the rapid changing landscape in TV viewing, the competition to attract and retain views has intensified posing new and increasingly complex challenges for media companies. Coupled with the proliferation of scaled distributed computing platforms and rise in Machine-Learning & AI Technologies media companies are uniquely positioned to pioneer a New Era of Holistic Disruption. Together we will explore how the introduction of Machine-Learning & A.I. enables organizations to scale platforms that meet the demands of increasing data, radical audience-based insights, democratized across the enterprise all in real-time.
Shiv Sehgal, Chief Product Officer, RSG Media
4:45 – 5:15 p.m.
Smart Analytics with AI
The unique use of data-driven connectivity and backend systems allow for a seamless experience that benefits creators, distributors and ultimately consumers. This panel explores how AI integration into data and analytics platforms are transforming the way media content is being created, distributed and how the resultant user-data (ultimately interpreted by humans!) is being leveraged for consumers with regard to scale, engagement and reach.
Moderator: Guy Finley, President, MESA
Panelists:
Scott Bounds, US Media & Cable Industry Lead, Microsoft
Chris Carey, Chief Revenue Officer and Managing Director for the Americas, BTI Studios
Shiv Sehgal, Chief Product Officer, RSG Media
5:15 – 5:30 p.m.
Artificial Artificial Intelligence: Creating and Augmenting Models with Human In-the-Loop Workflows
No matter how advanced your machine learning and AI model is, it will not be 100% accurate all of the time. In this session, discover how PBS uses human-in-the-loop workflows to improve accuracy, lower cost and improve the time to value of their machine learning workflows.
Renard Jenkins, Vice President, Operations, Engineering & Distribution, Public Broadcasting Service
5:30 – 6 p.m.
Discover, Build, Measure and UX : Digital Transformation 2.0
What are the best strategies for packaging and presenting content to end-users internally, and clients and fans externally? Our closing session looks at how technology is helping (and hindering) workflow in production where content is also being produced for linear TV, online, mobile and publishing. How are technology and marketing leaders collaborating to ensure the best user experience? We’ll also discuss challenges in measurement and how the industry will transform through technology collaboration.
Moderator: Mary Yurkovic, Director Smart Content, MESA
Panelists:
James Cooney, Director, Software Engineering, Pearson
Dave Klee, Vice President, Media Infrastructure, A+E Networks
Will Kreth, Executive Director, EIDR
Maciej Ochman, Director, Media Technology & Service Strategies, Corporation for Public Broadcasting
6 – 7 p.m.
NETWORKING RECEPTION
