Jennifer Cooper, Microsoft

Jennifer Cooper,
Global Head Media Industry Strategy,

Jennifer Cooper brings more than 20 years of experience in sales, business development and strategy in technology and digital media industries. Her work with C-level digital media executives provides her with extensive knowledge of broadcast, media and entertainment, publishing and advertising industries.
Prior to joining Microsoft, Jennifer was Global Head of Media Industry Strategy at Adobe, where she helped formulate and grow M&E Industry footprint for Adobe’s Marketing Cloud solutions. Prior to Adobe, she was Founder and CEO of Mixercast, a social advertising company. Before that, she served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!.
Jennifer began her career managing sales at enterprise technology companies such as Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform). As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products.
Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. She also participated in the executive leadership program at the Harvard Business School, the MBA program at UC Davis and studied law at Golden Gate University.