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Whip Media to Talk Consumer Engagement at OTT Supply Chain Event

Sure, consumers are cutting the cord at an ever-increasing rate, thanks to the onslaught of direct-to-consumer choices available. But how do consumers actually feel about all these new OTT services?

That’s the topic Carol Hanley, chief strategy and revenue officer for Whip Media Group, will broach May 3 during a main stage presentation at the OTT Supply Chain Academy event in L.A. Continue reading

MESA’s OTT Academy Hits L.A. March 3

The afternoon of Tuesday, March 3 sees the Media & Entertainment Services Alliance (MESA) return to its supply chain roots, hosting the OTT Supply Chain Academy at the Luxe Sunset Boulevard Hotel, an event offering an intimate gathering of the thought leaders and streaming innovators who are literally transforming home entertainment.

Media companies are flexing their content muscles like never before, bringing what they own directly to consumers, and creating content distribution platforms and backbone along the way. By employing data-driven algorithms, artificial intelligence and machine learning to their direct-to-consumer offerings, content owners have the opportunity to scale their global business at an unprecedented pace, in an increasingly crowded OTT field. Continue reading