TRACK 1: SMART(ER) LOCALISATION
TRACK 2: ASSETS & WORKFLOW
TRACK 3: ENGAGEMENT & MONETISATION
TRACK 4: AI & METADATA
TRACK 1: SMART(ER) LOCALISATION
14:30 – 14:45
Cloud-Based Audio Recording is Here. Learn how to Maintain your Studio Quality.
Learn how Deluxe One Dub and its Session Sync feature empowers cloud-based dubbing and ADR that supports a collaborative session with multiple participants in either their home or studio environment, bringing professional, frame-accurate, 24-bit 48kHz audio recording directly into your web browser. All the capabilities you need to globalise content, remotely.
Chris Reynolds, Senior Vice President, Localization, Deluxe
Greg Teib, Vice President, Product Management and One Dub, Deluxe
14:50 – 15:05
Bringing the Studio Dubbing Experience to your Home
This session discusses Iyuno’s remote recording solution, iDub, as a tool for replicating the traditional studio experience for dubbing directors, engineers and voice talents. Combining all the essential elements to home record with its field-deployable Booth Kit and iOS App it is an asset to voice talent around the world. Used for disaster recovery purposes, iDub delivers this level of dubbing workflow replication across multiple regions. We’ll also discuss upcoming integrations including Iyuno’s project management platform, MSX, ProTools and scripts.
Marlies Schortinghuis, Director of Activation, Executive Chairman Office, IYUNO Media Group
15:10 – 15:25
Localisation Vendors Challenges And Opportunities – A Deep Look into Small-Mid Sized Studios/Companies
Close to 30% of the localisation business is concentrated in 5 companies. This means 70% of services are rendered by more than 200 companies worldwide. As a key part of the industry, these companies are often forgotten, with very few represented in MESA. Moving forward the objective is to identify what they need, how can they develop in the future and to understand how other members of MESA can play a relevant role in this ecosystem by helping to encourage greater collaboration and business opportunities.
Manel Carreras, Chief Commercial Officer, Eclair
Angel Martin, Managing Director, Versioning & Accessibility, Eclair
15:30 – 15:45
Ripple Effect: The Possibilities of the Connected Virtual Set
A revolutionary proof-of-concept project called “The Ripple Effect” brought together creatives and technology companies to develop new ways of leveraging cloud-based and emerging platform approaches to making content. This session explores how a modern virtual production is able to use C4 and interoperable metadata to integrate a range of tools to drastically enhance and drive efficiencies in the production pipeline.
Erik Weaver, Director of Adaptive Production and Special Projects, Entertainment Technology Center @ USC
Steve Cronan, Chief Executive Officer, 5th Kind
TRACK 2: ASSETS & WORKFLOW
14:30 – 14:45
Accelerate OTT Licensing ROI: Data-Driven Strategies to Optimise Content Budgets
Direct-to-Consumer streaming has fundamentally changed the game on how broadcasters and distributors approach licensing. Rising costs, limited inventory, competitive dynamics, and fragmented audience viewing patterns requires different thinking when it comes to implementing content strategies and getting the most out of today’s content budgets. Core to this is the need to integrate new data and intelligence into the workflow to drive smarter acquisition and pricing decisions throughout the content monetisation cycle. This session will explore the unique data requirements that are now essential to navigate the dynamically changing streaming landscape. Key use cases and real-world licensing scenarios will be part of the discussion. We will outline the licensing journey, where incorporating comprehensive competitive datasets and understanding how audiences are truly engaging with content are critical to the decision process. And, how leveraging this data with advanced AI-based modelling, can surface hidden gems and pinpoint what content to license and merchandise next, that is 8x more accurate in predicting a titles success.
Paul Hastings, Senior Vice President, EMEA Sales, Whip Media Group
14:50 – 15:05
Media Asset Management: Take Control of your Content
In this session, pay-TV operators, VOD service providers, content rights owners and aggregators alike will learn how easy it is to take control of their content. It will highlight how, with the right media asset management and content preparation tools, they can solve complex content supply chain issues and time to market challenges for their premium on-demand assets while keeping their content secure and maintaining a high-quality video output.
Shubham Bhattacharya, Director, Strategic Portfolio Management, Nagra
15:10 – 15:25
Just-in-time Asset to Exhibition for Premium Content
This session discusses a new novel Just-in-Time supply chain approach for streaming and servicing film and TV catalogues direct from their source assets for sales, licensing, and ticketed direct exhibition. The approach has been recently used to stream private global exhibitions of films such as Bill & Ted Face the Music and Wolf of Snow Hollow in 4K/HD to browser, smartTV and mobile platforms with individualised secure watermarking, DRM and secure individual tickets, direct from source asset with no intermediaries via a new platform. Neither cloud nor CDN, the Eluvio Content Fabric platform allows content providers to manage and distribute video content directly from source as on-demand streaming, live streaming, and dynamic sequences, and without the use of any separate transcoding service, content distribution service, or aggregation service, and without creating file copies. An embedded blockchain ledger, contract-backed content, and just in time composition of media and metadata enable personalisation, rights control and monetisation of the content.
Michelle Munson, Chief Executive Officer & Co-Founder, Eluvio
15:30 – 15:45
Software-Defined Workflows: Moving from Principles to Practice
This presentation builds on the MovieLabs 2030 Vision for the future of media creation by providing additional information on software defined workflows. The film and TV production process is a combination of manual and automated processes. The goal of implementing software-defined workflows is to support the human creative tasks by connecting them to the greatest extent possible through software-mediated collaboration and automation. This can revolutionise the production process, making it nimble and adaptive. Building on these concepts, we propose a framework that allows software to understand and communicate information about workflows. We describe the essential formalisms and specific mechanisms that can enable flexible workflows with increased automation and interoperability. This enables the development of interoperable tools that will support automation in a myriad of areas such as collaboration, compute and rendering orchestration, asset movement, cost calculation, personnel scheduling, and project dashboards. The presentation introduces an approach which can be immediately applied to workflow and tool development.
Raymond Drewry, EMEA Operations & Principal Scientist, MovieLabs
TRACK 3: ENGAGEMENT & MONETISATION
14:30 – 14:45
Is Your Data Pulling its Weight?
Using the COVID-19 data as an example we will demonstrate that beyond accurate real-time forecasts, AI delivers complex future trade-off analysis and dynamic next best action recommendations. We will discuss how far the same AI benefits can be used to tackle tough media questions such as: What is the revenue maximising release strategy; What will minimise churn for subscribers; and How best to minimise wastage in ad inventory allocation? Media companies often tell us they don’t have the data to yield these kind of insights, but we nearly always find that they do, locked in silos or hidden in their content. We will share practical approaches that you can take away to unlock your data and put it to work.
Peter Elvidge, Director, Media and Entertainment, Cognizant
14:50 – 15:05
Evolving Fan Engagement from In-Person to Remote
As our society is restricted from in-person/in-venue fan engagement we are turning to new types of global, remote, home-based, and often localised engagement and enjoyment via new channels and outlets on a multitude of devices. The media and entertainment industry is continuing to turn toward technology solutions to make these new experiences and content engagement paths meaningful and exciting, This transition makes it possible to not only offset losses from established revenue streams but will increase revenue when in-person engagement returns. In this COVID-19 environment consumers still want an experience, and media and entertainment companies still want profit. This session outlines trends and techniques to satisfy these two goals while also hearing about some music and concert industry examples in an interesting conversation that you won’t want to miss.
Jeff Caldwell, Vice President – Digital Integration and Cloud Partnership, ATMECS
Eli Young, Director, Innovation & Strategic Partnerships, ATMECS
15:10 – 15:25
Monetising the Digital World, One STOREFRONT at a Time
This session digs deeper into STOREFRONT™, a SaaS solution for major studios and digital platforms to manage global content distribution, make data-driven content decisions and automate time-consuming workflows. The software revolutionises title management through automated processes and global visibility ranging from title pricing, availability and metadata through the end of the digital supply chain. With valuable market intelligence across 20+ retailers and 130+ territories, users gain actionable industry and competitor insight to execute revenue-driving strategies and decisions.
Tanya Cornejo, Director, Customer Success, Premiere Digital
15:30 – 15:45
Delivering New Services without Building New Services
The Cloud makes delivering new services easier than ever, but developing them can still take a great deal of time, effort, and money – particularly if you want to follow industry best practices and take full advantage of the Cloud’s potential deployment/scaling/security/disaster recovery capabilities. This is even harder when you have a mature API with an installed customer base that must be supported 24/7 without service interruption. The solution is to deploy API shims developed on an open-source platform backed by commercial support so you’re not reinventing the wheel, you can leverage modular design and code-reuse, you can perform complex tasks with a small amount of linking JavaScript, and you have an experienced partner to support and guide you through the initial learning curve. In this case study, EIDR (the Entertainment Identifier Registry Association) will show how they’ve used the integrated Reshuffle platform to deliver new APIs in a way that encourages experimentation and innovation and quickly delivers new features supporting new customer applications without disrupting the installed customer base.
Avner Braverman, Chief Executive Officer, Reshuffle
Richard Kroon, Director of Technical Operations, Entertainment ID Registry (EIDR)
TRACK 4: AI & METADATA
14:30 – 14:45
Leveraging Data to Ensure Broadcast-Quality Delivery Across IP Workflows
Looking to virtualize your live streaming workflows? The Zixi Software-Defined Video Platform (SDVP) provides live stream orchestration and telemetry to ensure broadcast QoS and QoE at scale across any IP network. The Zixi protocol and video solutions stack with transport, network and Content Quality Analytics ensure quality of experience and provide critical management of metadata for ad insertion and closed captioning, giving users the ability to achieve and prove service level agreements. The ZEN Master virtual control plane abstracts complexity to enable operations at scale, with stream health and predictive analytics visualization to pinpoint root cause analysis and ensure quality stream transport across the Zixi Enabled Network.
Tim Baldwin, Head of Product, Zixi
14:50 – 15:05
Making the Most of your Metadata
As the demand for global content skyrockets, it can be easy to focus on driving efficiencies in subtitling and dubbing without including the other information that supports it. Correctly and efficiently localised metadata is essential to delivering engaging content to an international audience, which is why TransPerfect has developed specific tools to manage this process in a way that is faster, more cost-effective and farther reaching than ever before. By leveraging our tool suite of cloud-based technology solutions, developed over the past 25+ years, TransPerfect can help you ensure that your key names and phrases are consistent across all of your metadata, that all of your partners are using the correct terminology for your content. Our tools use a single source of truth model, enabling real-time sharing, localising and managing of metadata holistically by one or many vendors across all of your content.
Tim Mapley, Director, Business Development, TransPerfect
15:10 – 15:25
Accelerating Workflows with Language Technology
Discover how AI-powered advancements in automatic speech recognition (ASR) and neural machine translation (NMT) technologies are transforming workflows inside the Media & Entertainment industry with a focus on live captioning and subtitling.
Dr. Volker Steinbiss, Managing Director, Applications Technology, AppTek
15:30 – 15:45
Smart Captioning Using AI & ML
This session will present real-world applications using A/I across the media production, post-production, and distribution workflows. Digital Nirvana will demonstrate its Trance product line which is powered by AI and machine learning technologies, to deliver greater productivity; shorter turnaround times and improves both the speed and accuracy of the captioning process. Learn how you could be achieving productivity gains of 35% (and more), when compared to conventional desktop captioning applications and on-premise workflows.
Russell Vijayan, Head A/I Products and Services, Digital Nirvana
Russell Wise, Senior Vice President, Digital Nirvana
