Conference Programme

(as of February 15 and subject to change)

Event Schedule: (All times are CET)

 
15:00 : Venue Opens
16:00 : Take the (damn) MESA Tour
18:15 : Networking Break
18:45 : Welcome/Opening Remarks
19:00 : Opening KEYNOTE/General Sessions Begin
20:20 : Networking Break
20:30 : Breakout Sessions (Multi-track Technology Spotlights)
21:40 : Networking Break
21:45 : General Session Resume
23:00 : Venue Closes

 

Event Program:

 
Make Smarter Content Decisions by Predicting What to License Next
Today’s entertainment companies must understand how consumers are engaged in content, and anticipate what’s next, to optimize their licensing strategies. Internal data and gut instinct must evolve to incorporate new inputs to the data-stack to make smarter content choices to ensure service success and competitive differentiation to attract and retain viewers. What this means is consumer insights, deep engagement data, and predictive performance metrics become integral to the data modeling process. This must also go hand-in-had with a faster way to fulfillment in a dynamically changing environment. Join our conversation as we talk about the modern-day consumer and how to best predict content performance before money exchanges hands, complemented by seamless delivery without the headaches.
Mike Sid, Chief Strategy Officer, Whip Media Group
 

Streamlining Media Accessibility with AI/Auto-Generated Transcript Metadata
Accelerate your Avid media production by leveraging intelligent metadata! MetadataIQ, an AI & ML solution that enriches Avid media assets by generating and indexing real-time transcripts with live and/or historical media content. This solution automates the generation of real-time speech-to-text (STT) and video intelligence metadata: accelerating the identification, search, and retrieval of critical media assets while reducing the time, effort, and complexity of producing finished content. This session will show you how you can improve the media accessibility, and the creation process, within Avid using MetadataIQ. We’ll also discuss how metadata locators within the Avid Interplay MAM help editors and producers quickly identify and retrieve content, saving valuable time and effort.
Ed Hauber, Director of Business Development, Digital Nirvana
 

Store, Manage, and Build with Qumulo’s File Data Platform
From animation and remote production to distribution, Qumulo helps major studios and networks capture, collaborate, and distribute file data globally. Demands have never been greater — content needs are at an all-time high, deadlines are tighter than ever, and the rapid shift to remote work deeply changed how creative organizations work. This session introduces Qumulo’s file data platform as well as the Qumulo Studio Q solution, a post production platform for creative teams that replicates collaborative editorial production in the cloud, enabling Adobe Premiere Pro-based workflows on AWS with Teradici. You’ll find out how you can move terabytes and petabytes of video across on premises data centers and the cloud, edit video easily with your favorite Adobe tools, connect your files to AWS cloud services, manage your video files, and secure your most important file data. With Qumulo, media and entertainment organizations can deploy new ways to produce content quickly by harnessing the power of a global talent pool, rapidly deploy workstations, and leverage remote workflows in the cloud.
Iain Malins, M&E Account Manager, Qumulo
 

Using Zero Trust to Protect Intellectual Property in M&E
Intellectual property (IP) protection is vital to your bottom line. A leaked script, clip or game design can be disastrous to the success of any project. While today’s collaboration tools have made it easier than ever to exchange ideas and information—it’s also all too easy for deliberate and accidental data leakage to occur. Learn how applying a Zero trust methodology to data access and sharing can help safeguard your most vital assets and ensure they don’t accidentally or deliberately walk out the door.
Dave Matthews, Technical Solutions Manager, archTIS
 

Smart Supply Chain: Investing in the Links
The digital transformation that our industry is experiencing is driving investment in end-to-end efficiencies inside our supply chain. But with the increased investment there is a growing expectation from every link in the chain to provide better insight in the process, that ultimately culminates in the end-user of the platform. As data and processes become more efficient, more reliable, and more transparent, the opportunities to expand the linkage to the audience increases the bottom line. These experts discuss our renewed investments in evolving our supply chain into a software development-driven environment that keeps up with the increasing demand across business units for access to critical data that drives well informed decisions.
 

Smart Rights: Universal Headaches to ensuring Smart Rights
As a plethora of rights management and sales solutions proliferate through our industry, content creators need to balance their need to analyze and control their intellectual property with an increased need to make this content easily purchased and delivered to their 3rd-party distributors. As the holy grail for rights management emerges through this platform approach to content management, this session brings together the providers, creators and distributors to discuss their monumental achievements (and some of their collective challenges), in building a seamless marketplace for global content distribution.
 

Check back soon for more programme updates!