Smart Content Summit EU Set for Dec. 5 in Amsterdam

The Smart Content Summit — an annual gathering of the entertainment industry’s top minds in the areas of big data, AI, machine learning, automation and blockchain — expanded beyond its Los Angeles roots in 2020, with a virtual European version of the event focusing on emerging technologies media and entertainment players are applying to products, productions and processes to stay ahead in an ever-evolving business.

On Dec. 5, the Smart Content Summit EU event returns, this time in Amsterdam as part of the in-person IBC Show, with viewers worldwide also able to watch live online, marking the first-ever hybrid in-person and live digital event for the Smart Content Summit.

First introduced eight years ago, Smart Content is an overarching concept of how data is integral to all parts of the media and entertainment supply chain. By making data integral to the content, and attached to each asset, we develop a data chain and feedback loop for that data to inform, and drive future content creation or distribution/monetization channels, the data becomes more valuable than the content itself.

Making the supply chain smarter, making the most of video services using data gathering and advanced analytics, tapping into the power of AI, data mining and machine learning to uncover customer insights, and using metadata to build the best recommendation engines possible will be among the topics discussed at the event.

In addition, the 2021 Smart Content Summit EU event will be held in conjunction with the EIDR Annual Participant Meeting (EIDR APM), following an all-virtual offering of that show earlier this year.

The most-recent edition of the EIDR APM saw the group set its roadmap for the year, with industry stakeholders sharing how EIDR is progressing in Europe, providing crucial M&E insights, and making it easier to discover content.

The Dec. 5 Smart Content Summit EU event and EIDR APM is produced by MESA in associated with EIDR, with sponsorship by Convergent Risks, Richey May Technology Solutions, Whip Media and BeBanjo.

For regular program updates, visit the event website here. To register, click here. For sponsorship opportunities, contact Evie Silvers at [email protected], or Garrett Finley at [email protected].