(as of 18th July, 2022 and subject to change)
Event Schedule:(All times are CEST)
13:00 – Venue Opens
13:45 – Opening Remarks/General Sessions Begin
15:30 – Networking Break
16:00 – General Sessions Resume
17:30 – Closing Remarks/Networking Reception
D2C around the Globe
Optimising an age-old concept: Smart Content + Smart Data = D2C In recent years, a new range of businesses have decided to adopt, adapt, and modernise the notion of Direct-to-Customer (D2C or DTC). Media & Entertainment organisations have all found success using direct-to-customer strategies by being SMART. This session explores the massive revenue opportunities, trends and how technology and data are bridging the gap for an exceptional D2C experience.
Enterprise Security is Data Security
With collaboration tools, cloud based workflows and digitisation of nearly every workflow, security is no longer about the perimeter. Instead it’s about protecting your data across all these processes and tools. To protect that critical data, you have to know where and what that data is. This session will look at data security in the new, Smart Content, approaches to creating and managing data from production to distribution to the new age of direct to consumer.
It’s OTT O’Clock, Do You Know Where Your Data Is?
Why is it so hard to get the data you need? Where does it come from? And why is it taking so long? These are the questions everyone working with data has heard at one point or another. When every part of the media business is impacted by data and everyone across the business is becoming comfortable working with data these questions are even more important. Answering these questions can help everyone, technical teams, creatives and executives, understand how data flows from planning to production to distribution and beyond.This session will discuss mapping out how entertainment data flows and how it can help get buy-in for data projects, make them more successful and make everyone more data centric.
Real-Time Globalization, Localization and Personalization in the Smart Enterprise
This session discusses how automation is challenging the organisational status quo in making content available globally on an increasingly shorter schedule. It also addresses personalisation as the next step in transforming the consumer experience, while spurring disruptive new technologies and services to expand the global value of intellectual property through local and personal consumer engagement. Smart Hollywood is built on the backbone of a modern data architecture that allows analytics, and data integration strategies that drive new requirements for a scalable, platform-driven, “smart” enterprise to allow content creators to connect with the global consumer in real-time.
The Implementation of AI and Machine Translation Technologies
As demand for localised content continues on a steep growth trajectory, with multiple streaming service roll-outs to new territories, those looking to meet ever contracting turnaround times are increasingly drawn to AI and machine aided technologies. Hear from the experts about how these tools are being implemented, what the roadmap looks like and what obstacles still need to be overcome in order to encourage wider uptake?
Localisation State of the Nation
The pace of growth in the localisation industry continues unabated, and while this is great news for consumers who have access to more content than ever before, it is placing huge pressures on the supply chain. Dubbing studios are being block-booked months in advance, translators are having to react to shorter and shorter turnaround times and the industry is desperately recruiting to plug the gaps. Hear from our localisation council chairs about the current situation and how they expect the industry to react in the coming weeks and months.
Introduction to Languages & The Media
As a long-standing association partner MESA is delighted to be hosting a panel session at Languages & The Media in Berlin. The 3-day event in November brings together content creators and distributors, broadcasters, streaming services, language services providers, software and hardware developers, researchers, trainers, practitioners, and all those involved in the production, marketing and distribution of audio-visual content for information, entertainment or educational purposes through localisation and accessibility.
Check back for updates soon!
