Program

(As of 3/3/21, more details to come!)

Event Schedule (PST):

9 a.m.: Venue Opens
10 a.m.: General Sessions
11 a.m.: Networking Break
11:30 a.m.: Breakout Sessions
12:45 p.m.: Networking Break
1:00 p.m.: General Sessions Resume
3:30 p.m.: Networking Reception
 

Oh, The Places Your Metadata Will Go! A state of the state of LMT
At last year’s summit (remember when we could hug!), we provided an update on the Language Metadata Table (LMT) and where we were positioned with adoption, engagement, and collaboration among studios, TV networks, and their service provider partners. Launched July 2018, and sponsored by MESA, the LMT provides a forum for the increased exchange of ideas and expertise in the meta(data)verse. In this session, LMT Chair, Yonah Levenson, provides an update on the LMT’s core framework and addresses what new objectives are being proposed, as well as share some very exciting news about partnerships.
Bruce Devlin, Senior Vice President Standards, SMPTE
Yonah Levenson, Metadata Strategy and Terminology Governance, Warner Media
Meg Morrissey, Co-Chair, Language Metadate Table Working Group (LMT)
 

Supercharge Your Licensing: The Race From a Content-Centric to Consumer-Centric Strategy
The evolution of the Media and Entertainment industry has us all constantly pivoting the way we manage our content. From OTT and Direct-to-Consumer, and from licensing to distribution, the entire entertainment ecosystem has shifted. Licensing used to be much simpler, with fairly strict windowing and relatively few platforms. To remain competitive in today’s market, you need a flexible, data-fed, insights-driven licensing solution that links consumer behavior with content licensing. You need to make decisions across multiple platforms with metrics that go beyond basic volume; Metrics that allow you to predict how your content will perform on the right platform that targets the right audience. Most importantly, you need to garner data-driven analytics based on real-world viewing and usage data, automate and streamline content licensing, and feed buyers and sellers in one centralized platform. Think it can’t be done? To explore, join this session to discover how it CAN be done.
Sherry Brennan, Executive Vice President/General Manager, Content Licensing Platform, Whip Media
 

All Quiet on Set! How Technology Inspired by Art can get Productions Safely Rolling
COVID-19 has affected the media and entertainment industry worldwide, pausing, slowing, or entirely shutting down productions. How can production organizations manage new health and safety risks along with the rigorous demand of running a busy production schedule? During this session, we’ll explore how digital and cognitive technology— inspired by Mexican Painters Frida Kahlo and Diego Rivera— can help your productions safely get back on track. We’ll discuss a model for an end-to-end solution designed to help organizations manage new health and safety logistics from pre-production to post-production, including worksite and facilities management, specifications for practicing social distancing across locations, health screening, contact tracing, and more across the production lifecycle.
Aldo Gamaliel, Head of Digital APIs & Microservices, Softtek
Jorge Zarur, Media and Entertainment Lead, Softtek
 

Reimagining the Non-Linear Planning Process for Success!
As broadcasters, telco’s and OTT operators compete in an ever competitive world, the ability to streamline their operations, drive efficiencies, further exploit their existing catalog of content and look for new revenue streams is vital. One element enabling them to compete is optimising their non-linear planning process, providing long term strategic advantage in content planning. This session will explore how BeBanjo is working with their customers to bring these benefits to their long term planning activities, enabling collaboration across multiple teams (e.g., planning, strategy, editorial, marketing and operations), greatly streamlining an iterative planning process and explore how you can too!
Dan Meyer, Sales Manager, BeBanjo
 

Everything You Always Wanted to Know About Dynamic Content Switching (But Were Afraid to Ask)
One of the best ways to maximize AVOD revenue is to tailor the viewing experience to the viewer’s interests (content) and platform (content format) – this benefits both the viewer and the advertiser, ultimately leading to more views and higher ad revenues. This is dynamic content switching. In live streaming, it can adjust the content to the situation. For recorded programs, it can match the content encoding to the viewer’s platform and delivery path. And it allows for targeted advertising to match the viewer’s interests while accounting for the surrounding program content and the adjacent advertisements within an ad pod. This is the future of direct-to-consumer entertainment. Join us for a discussion on the current state of multi-platform dynamic content switching and the unambiguous content identification services that make it all possible.
Jim DeChant, Vice President of Technology, News-Press & Gazette Broadcasting
Harold Geller, Executive Director, Advertising Digital Identification LLC
(Ad-ID)
Richard Kroon, Director of Technical Operations, Entertainment ID Registry (EIDR)
 

Revolutionizing Media Creation and Distribution Using the Science of AI & Machine Learning
One of the best ways to maximize AVOD revenue is to tailor the viewing experience to the viewer’s interests (content) and platform (content format) – this benefits both the viewer and the advertiser, ultimately leading to more views and higher ad revenues. This is dynamic content switching. In live streaming, it can adjust the content to the situation. For recorded programs, it can match the content encoding to the viewer’s platform and delivery path. And it allows for targeted advertising to match the viewer’s interests while accounting for the surrounding program content and the adjacent advertisements within an ad pod. This is the future of direct-to-consumer entertainment. Join us for a discussion on the current state of multi-platform dynamic content switching and the unambiguous content identification services that make it all possible.
Ed Hauber, Director of Business Development, Digital Nirvana
Russell Vijayan, Head A/I Products and Services, Digital Nirvana
Russell Wise, Senior Vice President, Sales & Marketing, Digital Nirvana
 

Moving Forward Even in a Crisis: The 5 Rs of Handling Disruption and Surprises with Style
Even in the face of the massive disruption to business, travel, entertainment and community life we’ve all seen this past year, it’s possible to make progress and even earn some wins. If you’ve been hoping to wait out the pandemic, it’s not too late to shift gears with the 5 Rs of surviving and thriving in a crisis. We’ll explore real examples of resilience, responsiveness, redefining the way we work, the results, and repeating as needed. Some strategic planning can help all kinds of organizations adapt to the reality of this remarkable journey, and prepare for the return of normality — and the next disruptions.
Ivo Lukas, Chief Executive Officer, 24Notion
 

When ViacomCBS Met LMT: We’ll have what she’s having!
This panel discussion illustrates how the adoption of standards leads to increased efficiencies in our workflows. Join Showtime’s Metadata & Governance team for a case study on their LMT implementation. The team will reveal the challenges and succeses they have had to date with their project and how the LMT gave them a shortcut to rapid success!
Eric Emeric, Director, Metadata Management & Data Governance, Showtime
Sarah Nix, Senior Director, Archives & Global Data Governance at ViacomCBS
 

CLOSING KEYNOTE: The Future of Smart Video Distribution
As founder of The Video Genome Project, a data company focused on search and discovery offerings that was acquired by Hulu, our Closing Keynote shares how the data from consumer behaviors around content choices, time spent, and other significant metadata is shaping the media and entertainment industry. The conversation shares his expertise in Direct-to-Consumer (DTC), personalization, structured data strategy, and monetization, and how he is in helping C-level executives with their technology and commercial strategy.
Xavier Kochhar, Founder, The Video Genome Project (The VGP)
Interviewed by: Lori H. Schwartz, Chief Executive Officer & Founder, StoryTech
 

The AI Ecosystem… An Epic Metadata Story!
Artificial intelligence (AI), encompasses the broad fields of data capture, data storage, data preparation, and advanced data analytics technologies. AI systems are not limited to a single aspect of Data Management; rather, they are increasingly penetrating any and every aspect of business through various allied data technologies. Every day organizations are experiencing some change in business due to partial or full automation of systems, processes, and tasks.