Program

9:45 – 9:50 a.m.
Opening Remarks
Guy Finley, President and Chief Executive Officer, MESA
 

9:50 – 10 a.m.
Conference Welcome Remarks
Matt Turner, Chair, Applied Data Working Group and Strategic Advisor, MESA
Mary Yurkovic, Director, Smart Content Council
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10 – 10:30 a.m.
OPENING KEYNOTE: Building a Data Driven Supply Chain
Being “Smart” about your content means being able to put your data into action. This means defining what that data “is” and what it means to your organization. This opening session sets the stage for the day’s discussions and will review the key role data is playing in the supply chain, the building blocks to getting your data in order and enabling you to use it across your organization.
Anthony Accardo, Director R&D at Disney Media & Entertainment Distribution
 

10:30 – 10:45 a.m.
Oh, The Places Your Metadata Will Go! A state of the state of LMT
At last year’s summit (remember when we could hug!), we provided an update on the Language Metadata Table (LMT) and where we were positioned with adoption, engagement, and collaboration among studios, TV networks, and their service provider partners. Launched July 2018, and sponsored by MESA, the LMT provides a forum for the increased exchange of ideas and expertise in the meta(data)verse. In this session, LMT Chair, Yonah Levenson, provides an update on the LMT’s core framework and addresses what new objectives are being proposed, as well as share some very exciting news about partnerships.
Bruce Devlin, Senior Vice President Standards, SMPTE
Yonah Levenson, Metadata Strategy and Terminology Governance, WarnerMedia and Co-Chair, Language Metadata Table (LMT)
Meg Morrissey, Co-Chair, Language Metadate Table Working Group (LMT)
 

10:45 – 11:15 a.m.
When ViacomCBS and Showtime met LMT: We’ll have what she’s having!
This panel discussion illustrates how the adoption of standards leads to increased efficiencies in our workflows. Join ViacomCBS’s Metadata & Governance team for a case study on their LMT implementation. The team will reveal the challenges and succeses they have had to date with their project and how the LMT gave them a shortcut to rapid success!
Eric Emeric,Metadata Management & Data Governance, Showtime
Sarah Nix, Senior Director, Archives & Global Data Governance at ViacomCBS
 

11:15 – 11:20 a.m.
Introductions to Breakout Sessions and Room Hosts
Evie Silvers, Director, Business Development, MESA
Matt Turner, Chair, Applied Data Working Group and Strategic Advisor, MESA
Mary Yurkovic, Director, Smart Content Council
 

11:20 – 11:30 a.m.
NETWORKING BREAK
 

11:30 a.m. – 12:45 p.m.
MULTI-TRACK BREAKOUT SESSIONS
Industry experts share innovative ideas, processes, or perspectives in an interactive and intimate way with the audience who are free to choose which topic/area they find most interesting. Sessions will address key areas on 3 separate tracks:
TRACK 1: CONSUMERS & ANALYTICS
TRACK 2: TRACK 2: AI & AUTOMATION
TRACK 3: TRACK 3: WFH & DISRUPTION
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12:45 – 1 p.m.
NETWORKING BREAK
 

1 – 1:30 p.m.
The AI Ecosystem… An Epic Metadata Story!
In this exciting real world example, Warner Bros and Microsoft recently teamed up on a special project to use Microsoft’s Video Indexer and Custom Vision tools to scan and index the Warner Bros TV content library. The project represents a view into the state of the M&E industry as it embraces enterprise tools for AI, and looks toward automating the content distribution pipeline at scale for a global audience. Nate and Andy will share the successes and challenges this implementation bestowed upon them.
Nate Adams, Director, Digital Media, Warner Bros Worldwide TV Marketing
Andy Beach, Principal Technical Program Manager, Microsoft
 

1:30 – 2 p.m.
CLOSING KEYNOTE: The Future of Smart Video Distribution
Founder of The Video Genome Project, a structured data company that developed the industry’s premier DTC video personalization engine, which was acquired by Hulu, delivers our Closing Keynote. Learn how consumer data, usage data, and the deep metadata within content itself is shaping the future of the media and entertainment industry. During this conversation our presenter will share his expertise in Direct-to-Consumer (DTC), personalization, structured data, strategy, and monetization.
Xavier Kochhar, Founder, The Video Genome Project (The VGP)
Interviewed by: Lori H. Schwartz, Chief Executive Officer & Founder, StoryTech
 

2 – 2:45 p.m.
Closing Remarks & Networking Reception
Guy Finley, President and Chief Executive Officer, MESA
Matt Turner, Chair, Applied Data Working Group and Strategic Advisor, MESA
Mary Yurkovic, Director, Smart Content Council