Presentations

Quick Links:

STAGE A – Breakout Sessions
STAGE C – Breakout Sessions
EIDR APM Sessions
MEDCA/Smart Stages Sessions

Smart Content Summit:

 
8:45 – 8:55 a.m.
Opening Remarks

Guy Finley, President, MESA
Mary Yurkovic, Director, Smart Content

8:55 – 9 a.m.
Conference Welcome Remarks

Carol Hanley, President, Whip Media
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9 – 9:15 a.m.
SMART KEYNOTE: Why Map the Global Supply Chain for the Entertainment Industry?

When you think of the ecosystem servicing the M+E industry you can imagine the volume of companies who work together at various levels of synchronicity, integration and transparency across their platforms around the world. But how wide and deep does the global entertainment supply chain really run? We set the stage for the Smart Content Summit with a mind-blowing look at the international Media & Entertainment “universe” of content creation and distribution. Our Opening Keynote speaker will discuss scaling data across the enterprise using AI, data and metadata standards and provide some key benefits and use cases around aggregating this kind of information. Join us to hear this futuristic outlook about where we can evolve as an industry.
Atul Phadnis, Founder, Vitrina AI
 

9:15 – 9:35 a.m.
Intelligent Data Governance: International Solutions for Global Organizations

Here is the gorilla in the room… some top leadership most likely believes data governance is just something to make data systems work better. But if data is an asset, then it seems you need to engage more than a few stakeholders. Starting or “re-starting” a Data Governance strategy can be challenging. Join us for this lively session where DG advocated share their journey on how establishing DG capabilities that will actually work.They will discuss some defining the value proposition of a program, determining what elements and capabilities of managing data you need to bring to bear and identify critical success factors while helping you avoid typical roadblocks and pitfalls.
Moderator: Mary Yurkovic, Director, Smart Content
Panelists:
Anthony Accardo, Executive Director, Product Management, Disney Media & Entertainment Distribution
Ashleigh Faith, Director, Knowledge Graph, Semantic Search, & MLAI, EBSCO Information Services
Meg Morrissey, Co-Chair, LMT
 

9:35 – 9:45 a.m.
Smart Standards: Update from LMT

Yonah Levenson, Co-Chair, LMT
Meg Morrissey, Co-Chair, LMT
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9:45 – 10:15 a.m.
Smart Licensing; The Power to Predict Content Performance

Today’s high-volume, high-velocity global content environment has challenged the way media and entertainment organizations buy and sell content. As companies play catch-up with the growth of streaming services, it’s imperative for operators and distributors to find smarter, more efficient ways to improve the current process of content licensing and planning and make better decisions. With fresh tools that can ignite the right connections between content buyers and sellers, using a data-driven approach and predictive insights, companies can now accelerate their dealmaking and maximize revenues. It’s a new day for content licensing!
Sherry Brennan, Executive Vice President & General Manager, Whip Media Exchange, Whip Media
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10:15 – 10:30 a.m.
Smart Supply Chain: The Journey of Accelerating Automation in the Cloud by Investing in the Links

The digital transformation that our industry is experiencing is driving investments in end-to-end efficiencies inside the supply chain. But with the increased investment there is a growing expectation from every link in the chain to provide better insights in the process, that ultimately culminates in the end-user of the platform. As data and processes become more efficient, more reliable, and more transparent, the opportunities to expand the linkage to the audience increases the bottom line. In this session we will get a snap shot of one journey by discussing renewed investments in evolving production chain into cloud development-driven environment that keeps up with the increasing demand across business units for access to critical content and data that drives well informed decisions. We will also share the visions of the ideal state of this odyssey as it evolves.
Justin Briars, Director, Studio Products & Services, Fox Entertainment
 

10:30 – 11 a.m.
NETWORKING BREAK

Smart Breakouts – STAGE A

 
11 – 11:30 a.m.
Whip Media & Giant Pictures: Connecting Content Licensing with a Data-Driven Approach for Global Growth

Giant Pictures is a global leader in digital distribution across 50+ VOD and streaming platforms. As they continue to grow and expand their international presence to reach more countries and platforms, they are increasing the number of titles on their slate each month. With this growth comes a need for detailed information on title performance and market demand. This is a crucial piece to evaluating potential interest from streaming platforms and creates compelling programming strategies that showcase a strong, curated package of films for buyers. Together, Giant Pictures and Whip Media are using a data-driven approach to explore this new world of smarter content licensing.
Jaime Otero, Vice President Business Development & Content Strategy, Whip Media
Nick Savva, General Manager, Giant Pictures
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11:35 – 11:50 a.m.
Intelligent Cloud I/O: Lessons learned from moving petabytes to and from the cloud

There are many tools available for moving files into and out of the cloud. In an industry that deals with huge files, complex supply chains and growing security challenges, there are several factors to consider when choosing the right tool for the unique challenges of M&E. As Signiant software is used to move petabytes of content to and from the cloud every month, this session will cover their key learnings and considerations to help make your journey to the cloud a successful one.
Jon Finegold, Chief Marketing Officer, Signiant
 

11:55 a.m. – 12:10 p.m.
Intelligent Products – the Future of M&E

The days of static products and generic consumer experiences are ending. M&E audiences are expecting increasing personalization, customization, and relevance at every touchpoint. This session will explain the difference between a typical digital product and an intelligent product, the four components you need to create an intelligent product, and dive into some examples of Intelligent Product use cases in M&E.
Sabrina Chamberlain, Senior Director, Data Engineering, Slalom
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12:15 – 12:30 p.m.
Meeting the Demands of Production Connectivity

The story of Virtual Production is one of creative teams gaining the freedom to create without limits. But most stories have an obstacle to overcome, and Virtual Production is no exception. Independently owned stages host hundreds of productions per year, and LED walls and advanced forms of lighting and image capture are cropping up almost as quickly as new facilities themselves. But the disenfranchised and far flung nature of these large studios limits the very type of connectivity and cloud access that Virtual Production demands. A new model of delivering cloud services to these locations is vital to a process which relies on security, high bandwidth and constant transfer and collaboration. A light must now be shone on affordable infrastructure and production-grade networking where it’s perhaps been previously overlooked.
Lisa Gerber, Director, M&E, PacketFabric
Robbie Yates, Sales Engineer, PacketFabric
 

Smart Breakouts – STAGE C

 
11 – 11:30 a.m.
Store, Manage, and Build with Qumulo’s File Data Platform

From animation and remote production to distribution, Qumulo helps major studios and networks capture, collaborate, and distribute file data globally. Demands have never been greater — content needs are at an all-time high, deadlines are tighter than ever, and the rapid shift to remote work deeply changed how creative organizations work. This session introduces Qumulo’s file data platform as well as the Qumulo Studio Q solution, a post production platform for creative teams that replicates collaborative editorial production in the cloud, enabling Adobe Premiere Pro-based workflows on AWS with Teradici. You’ll find out how you can move terabytes and petabytes of video across on premises data centers and the cloud, edit video easily with your favorite Adobe tools, connect your files to AWS cloud services, manage your video files, and secure your most important file data. With Qumulo, media and entertainment organizations can deploy new ways to produce content quickly by harnessing the power of a global talent pool, rapidly deploy workstations, and leverage remote workflows in the cloud.
Pascal Filion, Systems Engineer, Qumulo
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11:35 – 11:50 a.m.
Accelerating Workflows with AI & Auto-Generated Speech To Text

Trance is a SaaS-based application that automates and accelerates the creation of transcripts, captions and subtitles. Initially created as an internal tool for Digital Nirvana’s turnkey, transcription, captioning and subtitling services, Trance is now commercially available for content creators and media operators and can easily integrate with existing media workflows. MetadataIQ leverages the AI and speech-to-text capabilities of Trance and applies this knowledge to the realm of media production. MetadataIQ auto-generates real-time transcripts and time-indexes this metadata to the media as markers within the Avid Interplay PAM environment. As a result, MetadataIQ greatly accelerates the identification, search, and retrieval of valuable media assets while reducing the time, effort and complexity of producing finished content.
Ed Hauber, Director of Business Development, Digital Nirvana
Tom Moniak, Director of Sales, Digital Nirvana
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11:55 a.m. – 12:10 p.m.
A Faster Way to Move Media

In the ever-expanding content market, it’s critical that professional creatives deliver their assets to the public as quickly as possible. Lightning-fast internet speeds, modern technologies and Web3 concepts are streamlining this workflow, despite the files’ massive sizes. In this talk, learn how Alteon is helping to solve these problems by getting footage from camera to cloud to social media with a single tool.
Taylor Donohue, Vice President, Product, Alteon
 

12:15 – 12:30 p.m.
The Connective Tissue Between Physical, Digital, and Meta

Crypto, Block, Metaverse, NFT…these words are everywhere we turn and within every conversation we have. It wasn’t long ago that those strange new words were streaming, mpeg, VOD, and OTT. The media landscape is entering a tectonic shift from digital to meta. It is as large and impactful as was the shift from physical to digital. Such shifts are not easy and can even prove fatal. When headlines read 99.2% of NFTs are not selling or $300 million in crypto was hacked and stolen it’s an indication people and companies are rushing without preparation or education. Assets and data need to move seamlessly and efficiently from physical to digital to meta and back. New technology platforms will make this possible. This session will guide the audience through what the entertainment industry needs to know about Web 3.0, specifically how they should be thinking about and planning their infrastructure to support the new asset and data needs and demands.
Bob Barbiere, Datavault/Adio Advisor

12:30 – 2 p.m.
NETWORKING LUNCHEON/MESA Lunch & Learn LIVE! – STAGE B:

Host: Richard Atkinson, President, CDSA
Guest Speaker: Ashleigh Faith, Director, Knowledge Graph, Semantic Search, & MLAI, EBSCO Information Services