Nona Janssen Walls
Senior Vice President, Data Analytics
Lionsgate
Nona’s love for people, process, technology, and data began long before the phrase “Smart Content” was coined. For decades, she has helped management and executives make sense of seemingly disparate data in the retail, financial services, grocery, fashion, hi tech and telecom industries, but her heart lies in entertainment.
Nona currently leads a dynamic team of analysts, developers, and data scientists who provide Lionsgate and its related brands with agile solutions for all aspects of media production, marketing, sales, distribution, and direct to consumer SVOD delivery.
The age of monolithic, inflexible, legacy ERP systems is giving way to an era of constant deployment and an accelerated feedback cycle which insists on immediate satisfaction. We must embrace this environment of constant change and proactively disrupt our own landscapes or risk being leapfrogged by newer, more nimble companies. Anything and everything can be made smarter, more immediate, and more personalized. Our responsibility to our companies, industries and global economy is to identify the efficient, profitable ways to generate and distribute “Smart Content”to attract and retain the interest of our ever-changing audience.
