Dawn Holliday, Walt Disney Studios

Dawn Holliday,
Director, Consumer Insights & Strategy,
Walt Disney Studios

Dawn Holliday is currently a Director of In-Home Consumer Insights & Strategy for Walt Disney Studios. In her role, she provides critical insights and strategic recommendations on consumer behavior and target audience profiles for the studio’s theatrical and streaming releases for in-home viewing. Prior to joining Walt Disney Studios, she led Global Consumer Research for Paramount Pictures Home Entertainment. She is one of the founders of cable television network El Rey, launched in 2013 and currently carried in over 20 million homes. In 2015, she received a NAMIC Luminary Award as a champion of diversity in entertainment. She holds a Bachelor of Arts Degree in Production from USC’s School of Cinematic Arts and a Master’s Degree in Business Administration from Yale University.

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