Chief Social Impact & Communications Officer,
BET Networks (a subsidiary of Viacom Inc.)
Jeanine D. Liburd is the Chief Social Impact and Communications Officer for BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of quality entertainment for the African-American audience and consumers of Black culture globally. In her role, Liburd will lead and elevate a portfolio of multiplatform social change initiatives that empower BET Networks’ audience to have an impact on the critical issues facing the Black community today, while continuing to lead the network’s corporate communications, social responsibility and events teams.
Liburd will curate and lead initiatives that aim to empower and measurably impact the Black community. She will work closely with the network’s programming, marketing, digital and international teams to utilize content as a catalyst to create awareness and build action oriented impact campaigns – including voter registration, voter suppression and the 2020 census.