Program

 

Conference Program

 
Day 1: Defining Piracy and Going on the Offensive


Timing Day 1: Defining Piracy and Going on the Offensive
Start Session Title
7:30 The Forms of Video Piracy: There’s a Taxonomy for That
7:45 Big Picture: How Piracy Got to Here, and where it’s going
8:00 The Cost of Piracy. Rogers Communications, Friend MTS
8:30 How Video Programmers Anticipate and Respond to Piracy. BBC Studios, beIN Media, and Legal expert with extensive movie studio experience
9:00 Every Stream Unique: The Rise of Watermarking with DRM for OTT Streaming. BuyDRM
9:30 A Journey into Pirate Apps. Viaccess-Orca
10:00 Ad supported piracy’s impact on brand safety and what to do about it. TAG (Trustworthy Accountability Group) and White Bullet

 
Piracy is the world’s biggest premium video service. If you are a creator, piracy is your biggest threat. If you are a distributor, it is your biggest competition. The media communications ecosystem is a critical infrastructure. It must be recognized and protected as such.
 
7:30am Pacific Time – The Forms of Video Piracy: There’s a Taxonomy for That
Video piracy has major impact on consumers, media industries, the Internet, and on technology. We open by recognizing the size of the piracy beast and by identifying its six major forms: Theft of content, services, infrastructure, devices and software, advertising, and “The theft of you.”
Steve Hawley, Founder & Managing Director, Piracy Monitor
 
7:45am PT – Big Picture: How Piracy Got to Here, and where it’s going
As the media and entertainment evolves as a business and technologically, the piracy landscape has evolved with it. We open with some ‘30,000 foot’ perspectives. Stakeholders are urged to stay focused, leverage community, and stay ahead the ongoing transition from a world of rights-holders, distributors and consumers, into today’s ecosystem world.
Colin Dixon, Founder & Chief Analyst, nScreenMedia
Guy Finley, President, CDSA
Steve Hawley, Founder & Managing Director, Piracy Monitor
 
8:00am PT – The Cost of Piracy
Piracy poses a threat to the media industry, and it is everyone’s responsibility to address the issue of large-scale content theft. The minimum is no longer enough to combat this pervasive problem and safeguard the bottom line. It is essential that rights holders and distributors incorporate effective content protection solutions into their overall planning strategy as they continue to build and grow their valuable business. A key takeaway: It is very much within the industry’s control to tackle piracy with the right content protection technology partner.
John Ward, Executive Vice President, Americas, Friend MTS
Kristina Milbourn, Director, Copyright & Broadband, Rogers Communications
 
8:30am PT – How Video Programmers Anticipate and Respond to Piracy
In this session, we hear how broadcasters, TV programmers and movie studios engage against piracy. Our panelists represent highly respected global media organizations with multi-national distribution, which must respond to the challenges posed by business models that differ across distribution mediums, release windows and territories. Furthermore, licensing terms must be crafted in ways where infringement can be measured and mitigated, and countermeasures can be enforced.
Moderator: Steven Hawley, Founder & Managing Director, Piracy Monitor
Panelists:
Diane Hamer, Head of Business & Legal Affairs, Brand Protection, BBC Studios
Chris Odgers, Consultant
Lee Kent, Content Protection Manager, beIN Media
 
9:00am PT – Every Stream Unique: The Rise of Watermarking with DRM for OTT Streaming
It’s not often that an industry undergoes the revolutionary shift that streaming video has undergone in the past 3 years. It’s as if someone just made a switch in the tracks and streaming is now the primary media and entertainment platform. COVID has catalyzed this shift by effectively moving the majority of digital pre-production and post-production for theatrical and series-based releases to the cloud. Disrupting piracy in the streaming industry is now a crucial component to success for live sports, theatrical releases and popular series. Here, we take a deeper look into how forensic watermarking and multi-DRM technologies disrupt piracy while enabling new viewing models and playback platforms.
Christopher Levy, Chief Executive Officer & Founder, BuyDRM
 
9:30am PT – A Journey into Pirate Apps
When investigating piracy, we often come across applications which represent both the first and the only lead to understanding what’s going on. In most situations, considering applications solely from a user standpoint proves to be ineffective and deprives investigations of valuable information. This is where application analysis comes into play. After covering the common uses cases for application analysis, we will present the general methodology using a notorious pirate application that served more than 40 million users, as an illustration.
Vincent Hamon, Head of Piracy & Security Assessment, Viaccess-Orca
 
10am PT – Ad supported piracy’s impact on brand safety and what to do about it
Is your brand being harmed by piracy? Pirates use stolen advertising to legitimize their fraudulent apps, websites, and illicit streaming services and devices. They could be using your ads to distract from their malicious intent, and you may not even know it. But advertisers and agencies hold power to direct their ad spending only to channels that guarantee safe distribution. In this session, you will hear how advertisers detect ad-supported piracy and use the power of the community to fight it. You will also learn about the anti-piracy efforts of one top TV distributor and how the approach helps maintain its position as a safe place to advertise.
Moderator: Colin Dixon, Founder & Chief Analyst, nScreenMedia
Panelists:
Nick Stringer, General Manager, TAG
Peter Szyzsko, Founder & Chief Executive Officer, White Bullet Solutions
 
Day 2: Defending Infrastructure and Harnessing Community


Timing Day 2: Defending Infrastructure and Harnessing Community
Start Session Title
7:30 Protecting infrastructure. Collaboration, Trends & future threats
7:35 Playing Defense: Securing a video service from origin server to network edge. Yahoo! Edgecast, Eurofins
8:00 The OTT Vulnerabilities. Synamedia
8:30 MultiChoice Blocks Unwanted Guests, Frees Up Capacity and Unlocks New Subscribers: The Inside Story. MultiChoice, GeoComply
9:00 It Takes a Village…to Fight Piracy. Akamai Technologies
9:30 Community Successes: How to catch pirates, win settlements and influence regulators. AVIA (Asia Video Industry Assn) and IBCAP (Int’l Broadcaster Coalition Against Piracy)
10:00 Converting Piracy to Advantage.
10:25 Learnings and Conclusion

 
The frequency, intensity, and sophistication of cyberattacks continue to increase. Day 2 takes you inside the mind of the attacker and looks at how attacks and tools are evolving.
 

7:30am Pacific time – Playing Defense: Securing a video service from origin server to network edge
Securing content, data, and service integrity require operators to consider their vulnerabilities from the origin server to the network edge. In this session, we will examine the vulnerabilities and how to address them.

Topics to be covered include:

· Removing app vulnerabilities before deployment
· Protecting your critical infrastructure from attack
· Ensuring client devices are secure viewing platforms
· Leveraging the cloud in deploying security infrastructure

Moderator: Colin Dixon, Founder & Chief Analyst, nScreenMedia
Pieter Meuelenhoff, Cyber Security Advisor, Eurofins Digital Testing & Cyber Security
Jonathan Stock, Senior Manager, Yahoo! Edgecast
 
8am PT – The OTT Vulnerabilities
Sophisticated organised criminal pirates are stealing billions of dollars of content straight from the legal owners’ CDNs. That’s right they just steal your OTT service and all your content straight out of your CDN. DRM has notorious weaknesses and it just does not protect OTT services from hacking. In this session, Janice Pearson and Nitsan Baider from Synamedia will demonstrate how pirates hack OTT services, where the DRM and Token system fail and how to secure your content and thwart the hackers.
Nitsan Baider, Director, Product Management, Synamedia
Janice Pearson, Director of Business Development, Synamedia
 
8:30am PT – MultiChoice Blocks Unwanted Guests, Frees Up Capacity and Unlocks New Subscribers: The Inside Story
In this session, Greg van Wyngaard from Connected Video, a division of MultiChoice Group, Africa’s leading entertainment company, will talk about the impact pirate activity can have on an operator’s ability to serve its subscribers. Speaking from his experience of having blocked thousands of geo-pirates, Greg will share the successful techniques MultiChoice deployed to free up infrastructure resources and cut CDN loads to better serve their legitimate users, and to unlock new subscribers. Greg will also cover topics, including the hidden costs of hijacked residential IPs, the role of InfoSec and how MultiChoice has optimised its infrastructure to keep pirates out.
James Clark, Managing Director, GeoGuard, GeoComply
Greg van Wyngaard, Systems Architect, MultiChoice
 
9:00am PT – It Takes a Village…to Fight Piracy
Video piracy is not new; it has been around since the days of silent movies. Digital technology has turned it into a highly lucrative criminal enterprise with the potential to destabilize the entire video industry. It takes a village of rights owners, distributors, and technologists to protect our industry. Attend this session to learn techniques for protecting, detecting, and enforcing security policies from content creation to the viewer experience.
Mark Barron, Principal Solutions Engineer, Media Specialist, Akamai Technologies
 
9:30am PT – Community Successes: How to catch pirates, win settlements and influence regulators
Industry organizations play a hugely important catalyst role in winning against piracy. Representing the interests of broadcasters, media companies and pay TV distributors, they help build evidence against pirate operations and support police action. While technology knows no national boundaries, piracy can’t be stopped by technology alone. Hear examples of successful strategies and tactics that helped to catch these criminals, win in court, and influence national policy
Aaron Herps, General Manager, AVIA
Chris Kuelling, Executive Director, IBCAP, International Broadcaster Coalition Against Piracy
Stian Løland, Security Manager, Nordic Content Protection
 
10:00am PT – Converting Piracy to Advantage
During our Summit, we’ve learned how to identify piracy, how to fight it, and how to defend against attacks. But identifying piracy can also expose opportunity. We’ll learn how good technical intelligence can help media providers identify demand for unlicensed content, understand the behavior of those consumers, and identify unrecognized gaps in distribution that can help fulfil that demand. All in the interest of recovering revenue that otherwise may be lost.
Andy Chatterley, Chief Executive Officer & Co-Founder, MUSO
Colin Dixon, Founder & Chief Analyst, nScreenMedia
Steve Hawley, Founder & Managing Director, Piracy Monitor