Founder & Chief Executive Officer,
White Bullet Solutions
Peter is an IP/IT lawyer and CEO and founder of White Bullet. White Bullet is a technology company that demonetises online IP infringing services by removing the advertising that funds them. White Bullet uses AI to detect pirate services daily from over 2 billion publishers, dynamically risk scores them for IP infringement and tracks live the advertising funding them. White Bullet provides piracy risk data, advertising and pirate revenue data to IP owners, governments, brands and ad tech companies to help stop the ad funding of illegal platforms. Peter works extensively as an expert in anti-piracy, advertising compliance, enforcement and government policy.