- This event has passed.
Content Localisation Workshop 2016
March 8, 2016 @ 2:00 pm - 5:30 pm GMT
MESA & HITS Europe Presents
Content Localisation Workshop
Courthouse Hotel, 19-21 Great Marlborough Street, London, W1F 7HL
8th March, 2 -5.30 pm
Introduction
In March 2015 MESA Europe hosted a highly successful industry workshop on Content Localisation, following
a number of requests from its Content Community Advisory Board.
Key among the discussion points during the afternoon session were the growing pressures that are being felt, right across the value chain, from reducing release windows and the growing number of distribution points.
Following the success of this event and the shared learnings that emerged, MESA Europe is delighted to announce the second annual Content Localisation Workshop to be held in London on the afternoon of Tuesday 8th March.
This is a closed, industry only workshop, with a strictly limited number of participants.
“The workshop format has proven extremely popular with our members and our regular industry participants who welcome the opportunity to talk about their experiences, share frustrations as well as successes and give voice to ideas that can genuinely benefit the industry as a whole” said David Millar, Communications Director at MESA Europe. “What is really heartening is that many people who took part in last year’s workshop have been instrumental in encouraging us to re-convene, for an update and deeper dive into some of the key challenges the industry faces” he added.
Underlining this point is the fact that last year’s lead sponsor, BTI, has again committed to supporting the event.
———————————————————————————————————————
Event Schedule
Registration Opens: 1.30 p.m.
Workshop Sessions: 2 p.m. to 5.30 p.m.
Networking Reception: 5.45 p.m.
———————————————————————————————————————
Programme
Introduction & Outline of Workshop Approach
Jim Bottoms, Executive Director, MESA Europe
Content Industry Panel: Localisation Challenges & Priorities
Moderator:
Matthew Eaton, Director, Cognizant
Panel:
Rod Fairweather, Senior Director, Media & Tech Infrastructure, Viacom
Catherine Retat, Technical Operations & Servicing, Warner Bros
Justin Walton, Localisation Manager, ITV
In this opening panel, a number of representatives from the content owner and distribution communities will set the scene by highlighting their main challenges and priorities when it comes to Content localisation. Automation, standardisation and industry best practice will all be discussed as companies try to solve the “quality + security x turnaround time = cost” equation.
Open Floor Discussion to Set Workshop Objectives
Round Table Working Group 1: Where Does the Answer Lie?
Tables, consisting of up to 10 industry participants, across a range of different interest groups, will be invited to discuss their views and real live experiences in order to assess whether there is a single answer to the equation outlined above. Is there anything that can be done, now or in the future, that will significantly change the value of the individual factors or the overall result?
Collection of Results and Open Floor Discussion
Networking Coffee Break
One to One Conversation
Guest Speaker:
Carlo Decianti, Global VP of Sales and Business Development, BTI Studios
Discussion Host:
David Millar, Director of Communications, MESA Europe
In this one to one conversation with BTI, sponsor of the workshop, we explore some of the key trends in subtitling and dubbing, highlighting key national differences and likely future changes.
Round Table Working Group 2: Localisation of Metadata, Managing Workflow Security & Dubbing and Subtitling Automation
Participants re–group to discuss a range of additional topics. Questions that the groups will tackle include:
- How important is the localisation of metadata and how does this impact on workflows, the end user experience and potential revenues?
- How can workflow security be adequately and cost effectively managed and monitored during localisation?
- How do the different approaches and processes for dubbing and subtitling compare and how can automation impact in this area?
Collection of Results and Open Floor Discussion
Review of Outputs & Identification of Next Steps
Networking Reception
———————————————————————————————————————
Sponsorship & Registration
To learn more about the Content Localisation Workshop and to discuss speaking and sponsorship opportunities please contact Jim Bottoms or David Millar at MESA Europe.
David Millar, E: [email protected]
Jim Bottoms, E: [email protected]
T: +44 (0)1908 326 579
For registration enquiries email Teresa Austerberry ([email protected]).
———————————————————————————————————————
Venue
Courthouse Hotel
19-21 Great Marlborough Street
London
W1F 7HL
UK
Website